About the Company
Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowd-funding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide. We put our brand behind every product and guarantee quality and ethical sourcing.
We're profitable, have grown the team from 2 to 70 people in 5 years, and have a three-year revenue growth of over 400%, ranking us 98th on The Globe and Mail’s Canada’s Top Growing Companies of 2024 list. We are also excited to announce that Makeship has officially been Great Place to Work-Certified™ for 2 years! Learn more about us at Makeship.com.
About the Role
As a key member of the team, you’ll play a huge role in shaping our culture, our community, and the future of Makeship. Every day, you’ll learn more about the influencer and content creation space, and watch your work make an impact (on the company and its community!). We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag.
What We Are Looking For
We are looking for a Senior Social Media Content & Community Specialist who’ll fuel the growth of the various Makeship communities online and play a significant role in the content creation and ideation process. The ideal candidate is a creative, motivated, and results-driven individual with deep knowledge of the digital and influencer space. As part of the Makeship Marketing team, you will have the autonomy to lead initiatives that reflect our vision of accelerating the creator economy.
We are seeking a Senior Social Media Specialist who will take a leading role alongside our Social Media Manager in shaping and driving the growth of Makeship’s online presence across various platforms. As a seasoned social media professional, you’ll have a direct impact on how we engage with our community, increase brand visibility, and support the overall marketing strategy. This role requires a strategic thinker with experience in both content creation and community building, along with the ability to optimize social media for long-term growth.
Your Key Responsibilities
- Play a significant role in the development and execution of a comprehensive social media strategy that aligns with Makeship’s overall marketing goals, optimizing content and campaigns to drive engagement, growth, and brand awareness across all platforms.
- Own content creation and ideation, collaborating with internal teams and external partners to produce high-quality written and visual content (photo, video, etc.) that strengthens Makeship’s brand voice and presence.
- Oversee social media engagement by monitoring content performance and interacting with followers in a timely and professional manner that aligns with Makeship’s brand voice and values.
- Build and nurture key online communities, by creating and implementing growth, engagement, and retention strategies that foster a loyal and active audience.
- Develop and refine best practices documentation to guide both the Social Media team and our creators in executing effective campaign promotions.
- Oversee social media campaigns from inception to completion, including giveaways and cross-platform promotions, ensuring timely and effective execution.
- Assist in the scheduling and distribution of content across all social media channels.
- Collaborate with the Creator and partnership team to develop strategies for growing creator engagement on our various platforms.
What You Bring
- You have an extremely creative mind - you want to experiment with new ideas and learn from the results.
- 3-5 years of experience with social media strategy, digital content creation, and community management
- Degree in Marketing, Communications, or a closely related field
- Experience developing engaging digital and social media content for platforms such as Facebook, Instagram, Twitter, TikTok
- Experience managing an online community within platforms such as Discord, Reddit, Twitch, etc.
- You are knowledgeable about the latest trends, memes, and relevant content creators (with a particular focus on: gaming, arts, animation).
- You understand and have your finger on the pulse of the Social Media and Creator Economy landscape, and the various opportunities, challenges, and threats within.
- You're an effective communicator (written and verbal) who is open to sharing ideas and feedback and is comfortable presenting live on camera.
- You’re an excellent copywriter.
- Experience in collaborating with partners via Social Media initiatives such as Twitter Gold, IG Collab Posts.
- Experience reading and analyzing social media reports and with social media management tools (e.g. Sprout Social)
Bonus
- Experience in the creator economy or e-commerce space.
- Experience with content creation applications including Adobe Creative Cloud and Canva.
- Experience collaborating with partners via Social Media initiatives such as Twitter Gold, IG Collab Posts
- Experience with Shopify
- Social Media Marketing Certifications
Benefits & Perks
- Work remotely anywhere in Canada and/or access any of our hubs
- Health and dental benefits from day 1
- 4 weeks of paid vacation (including paid time off on your birthday)
- Additional 1 week of paid time off during the holidays
- Monthly phone allowance
- $400 home office setup allowance
- RRSP Matching Program
- Pregnancy and Parental Leave Top-up Program
- Education Assistance Program
- Employee Referral Program
Salary Band: $65-80K CAD per annum. Individual salaries will be dependent on unique skills, experience and qualifications.
At Makeship we are committed to fostering an environment that welcomes people of all backgrounds, experiences, and identities. We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees which makes us Makeship. As an equal-opportunity employer, we value and embrace everyone's opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward. If there are any accommodations we can provide to make your interview experience more accessible and inclusive, please let us know in your application.
