Join Our Movement: Making Periods Easy
At Revol Cares, we’re reshaping how people think about menstrual care through innovative, sustainable products. Our leak-proof, eco-friendly underwear aims to simplify periods—an experience we believe should be convenient and empowering. If you’re skilled at building data-driven marketing strategies that connect with people on a personal level, this is your chance to make a significant impact on our growing brand.
Your Role in Our Journey
As our Digital Marketing & Retention Specialist, you will create and refine lifecycle marketing strategies—from welcome emails to win-back campaigns—ensuring every touchpoint resonates with our audience and drives engagement. You’ll manage email, SMS, paid advertising (across Meta, Google, Pinterest, and TikTok), and website UX optimizations, all while analyzing performance data to guide ongoing improvements. If turning insights into impactful marketing campaigns excites you, and you’re passionate about products that genuinely help people, we’d love to have you on board.
Learn More About Us
Revol Cares is transforming the way people experience periods with our revolutionary leakproof underwear. As the only leakproof underwear brand designed specifically for those with heavy flows, we’re on a mission to provide menstruators with the freedom and confidence they deserve!
Backed by 13 years of textile experience our game-changing period undies are crafted from natural, toxin-free fabrics, offer inclusive sizing (up to a 7X), and are proudly recognized by the Society of Obstetricians and Gynaecologists of Canada (SOGC)—because when doctors recommend us, you know we’re doing something right.
But we’re not just about comfort—we’re making waves in the menstrual care industry! Revol Cares is growing fast AF brand is rapidly growing If you want to make an impact and help us build a future where every menstruator feels supported and empowered, then we want to hear from you!
The Impact You Could Have
1. Lifecycle Marketing
- Design and implement automated email flows and campaigns (welcome series, post-purchase, win-back) tailored to specific customer segments.
- Plan and schedule promotional and educational email/SMS content that fosters growth in revenue and audience engagement.
2. Customer Segmentation & Personalization
- Use customer data and purchase behavior to create targeted segments, offering personalized messaging and offers.
- Enhance overall customer satisfaction and loyalty through relevant, engaging touchpoints.
- Digital Ad Management
- Develop and manage paid advertising strategies across Meta, Google, Pinterest, and TikTok.
- Monitor and optimize ad performance, budgets, and targeting to drive acquisition, awareness, and conversions.
- Coordinate with the creative team to produce compelling ad creatives aligned with brand messaging.
4. Automation & Workflow Management
- Continuously optimize email and SMS workflows to nurture leads, rescue abandoned carts, and boost repeat purchases.
- Explore opportunities for new triggers and journeys that improve customer retention.
5. Website UX/UI Initiatives
- Collaborate with marketing and design teams to refine website navigation and checkout flows, increasing conversion rates.
- Conduct user behavior analysis to proactively address pain points and improve shopping experiences.
6. SEO Optimization
- Perform routine keyword research, refine meta tags, and ensure internal linking strategies are aligned with SEO best practices.
- Track organic performance and adapt the website content strategy for better rankings.
7. Content Collaboration
- Partner with creative and product teams to develop compelling copy, visuals, and landing pages.
- Maintain consistent brand messaging across all campaigns, blog posts, and social media channels.
8. Analytics & Optimization
- Monitor key performance indicators (open rates, CTR, conversions, bounce rates) to measure campaign success.
- Conduct A/B testing on subject lines, visuals, copy, landing pages, and send times, using results to refine strategies.
- Provide regular performance reports and data-driven recommendations for continuous improvement.
The Experience You’ll Bring
- 3+ years of experience in e-commerce marketing, focusing on lifecycle marketing, Google Analytics, SEO, and SEM.
- Familiarity with Klaviyo (or similar tools) and HTML for email design.
- Analytical mindset: You enjoy diving into data, interpreting trends, and acting on insights with the analytics in each platform as well as the ability to understand data from Google Analytic(GA4), Semrush(or similar), Clarity(or similar) and other social analytics tools in order to drive better decision making.
- History of success working within cross-functional teams, including design, product, and sales.
- A passion for delivering creative solutions that meet business objectives and enhance user experience.
Why Join Revol Cares?
At Revol Cares, we prioritize our people first. We believe in fostering a supportive, inclusive culture that values creativity, empathy and a work-life balance. We primarily work in-office to foster collaboration but provide opportunities for some hybrid roles.
Our team connects through regular events – think mini golf, cold plunges, and Stanley Park scooter afternoons! We're passionate about creating a workplace where every voice matters, and every team member has the opportunity to grow.
What We Offer
A competitive salary based on experience, with opportunities for professional development and career growth at Revol Cares. As part of our team, you'll also enjoy:
- Full Health Benefits Package including online care services such as telemedicine, pharmacist, Indigenous mental health and wellbeing support, and even financial and legal advice
- Paid time off beyond regular Statutory Holidays
- 12 additional Period/Wellness Days per year
- A supportive work environment including free healthy snacks and drinks
- Opportunities to contribute to a mission-driven company making a real-world impact
Job Type: Full-time
Pay: $48,000.00-$68,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Vision care
- Wellness program
- Work from home
Flexible language requirement:
Schedule:
Application question(s):
- Please submit an example of previous work; portfolio or links to previous work.
Education:
- Secondary School (preferred)
Work Location: In person
Expected start date: 2025-02-17
