Digital Marketing & Content Specialist
About StandardFusion
StandardFusion is a fast-growing SaaS company based in Downtown Vancouver. Our cloud-based SaaS GRC application is designed to make security and compliance simple and approachable. We allow organizations to quickly and easily manage their GRC program, operational risk, manage their organization's controls, control testing, and follow best practices. We have a very open and inclusive company culture that allows employees to get a grasp of the entire business. Your ideas and opinions are highly valued from day one and can influence big business decisions. We are looking for a great long-term fit to grow alongside our company — someone eager, smart, and driven who is willing to work hard and learn quickly. For more information, please visit our website by clicking here (https://www.standardfusion.com/).
About the Opportunity
Due to an exciting period of growth, StandardFusion currently has an opportunity for a talented Digital Marketing & Content Specialist to join our marketing team in Vancouver, BC, on a full-time basis.
As a Digital Marketing & Content Specialist, you will play a key role in developing and executing our content strategy while creating persuasive, growth-driven copy for ads, landing pages, email campaigns, and other digital channels. You will ensure a seamless alignment of messaging across platforms to create a cohesive and consistent experience that drives conversions and engagement. Responsibilities for this role include:
- Write compelling and optimized copy for ads, websites, blogs, landing pages, and email campaigns.
- Create engaging PPC ad copy aligned with landing pages to drive campaign performance and lead generation.
- Develop and optimize ad campaigns across platforms like Google Ads, Meta, and LinkedIn.
- Collaborate with the team to create effective landing pages that align with ad campaigns and customer journeys.
- Write persuasive email copy for campaigns, newsletters, and automated sequences that drive engagement and conversions.
- Analyze email performance metrics and implement improvements.
- Support, execute, and refine content strategies to improve lead generation and engagement.
- Use data and analytics to measure content effectiveness and make data-driven recommendations for improvement.
More About You
This role requires a creative, detail-oriented professional with strong writing and content strategy skills. While expertise in every area is not required, we value flexibility, a willingness to learn, and a drive to succeed in a fast-paced environment.
Required Skills and Experience:
- Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
- Proven experience as a content creator, copywriter, or similar role.
- Experience creating ad copy, landing page copy, and email campaigns.
- Strong writing and editing skills with impeccable grammar and attention to detail.
- Understanding of digital marketing channels and the buyer's journey.
- Analytical mindset with the ability to use data to inform content strategies.
Preferred Skills (Assets):
- Experience with marketing tools such as Google Ads, ActiveCampaign, or other CRM/email platforms.
- Familiarity with A/B testing for ads, landing pages, or email campaigns.
- Event management experience would be an asset.
- Creative mindset with a passion for innovation.
- Strong organizational and time-management skills.
About the Benefits
As a valued StandardFusion employee, you will be rewarded with a salary of $60,000 to $80,000 based on skills and experience. You will also receive a wide host of benefits, including:
- Extended health, dental, and vision care.
- Flexible working hours.
- Professional Development Allowance.
- Wellness programs.
- A relaxed, casual work environment — no dress code!
- Fully stocked kitchen, with a pantry of complimentary snacks, coffee, and tea.
- Regular team lunches/dinners and company events and socials.
- Opportunity to take a break in your day and play games including foosball, board games, card games, and sports. You name it, we will play it!
- Vacation and paid time off.
- Experience working in a fast-paced startup environment with a ton of room to grow.
- The opportunity to join a supportive diverse team of people who enjoy moving fast every single day.
