Responsibilities:
Social Media Strategy and Execution
- Develop and execute comprehensive marketing plans across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Collaborate with internal teams to ensure content aligns with brand identity and resonates with target audiences.
Content Creation and Management
- Create compelling multimedia content (e.g., text, images, videos) to drive user engagement and brand loyalty.
- Plan and maintain a social media calendar for consistent and timely posting.
Community Engagement
- Monitor social media platforms in real-time to manage user interactions, responding promptly to comments and messages to uphold a positive brand image.
- Collect user feedback and share actionable insights with internal teams for continuous improvement.
Advertising and Performance Optimization
- Plan, manage, and optimize social media advertising campaigns to achieve measurable goals within budget.
- Use analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance and generate insightful reports.
Market Trends and Competitor Analysis
- Stay ahead of emerging social media trends and introduce innovative strategies to enhance brand presence.
- Analyze competitors’ social media tactics to identify opportunities and refine strategies.
Requirements:
- Minimum of 1 year of experience in social media marketing.
- Expertise in managing major social media platforms with knowledge of best practices; proficiency in advertising tools like Meta Ads Manager is a strong plus.
- Strong creative skills with the ability to produce visuals or short videos independently.
- Analytical mindset with the ability to interpret data and refine strategies for optimal results.
- Excellent collaboration and communication skills to work effectively across teams.
- Proficiency in English as a working language; fluency in Mandarin or other languages is a significant advantage.
Job Types: Full-time, Permanent
Pay: $16.75-$45.58 per hour
Expected hours: 40 per week
Benefits:
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (preferred)
Work Location: Hybrid remote in Richmond, BC V6X 2W8
