Job Overview
We are seeking a creative and analytical Social Media Strategist to join our dynamic team. This role is pivotal in enhancing our online presence and brand awareness across various social media platforms. The ideal candidate will develop and implement effective social media strategies that align with our marketing goals, engage our audience, and drive traffic to our e-commerce platforms.
Duties
- Develop, implement, and manage social media strategies to enhance brand visibility and engagement.
- Create compelling content tailored for different platforms, including graphics and written posts.
- Utilize tools such as Hootsuite for scheduling and monitoring social media activity.
- Conduct research to identify trends, audience preferences, and competitive landscape.
- Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Proofread all content to ensure accuracy and adherence to brand voice.
- Stay updated on industry trends, tools, and best practices in social media marketing.
- Assist in graphic design projects using Adobe Illustrator and other Adobe software as needed.
- Manage advertising campaigns on social media platforms to maximize reach and engagement.
Experience
- Proven experience in social media management or digital marketing, preferably within an e-commerce environment.
- Proficiency in using social media management tools like Hootsuite and Capcut.
- Strong understanding of SEO principles and how they apply to social media strategies.
- Experience with graphic design software such as Adobe Illustrator is a plus.
- Excellent proofreading skills with attention to detail.
- Ability to conduct thorough research and analyze data effectively.
- A passion for staying current with social media trends and innovations.
Join us in shaping our brand's narrative through innovative social media strategies that resonate with our audience!
Job Type: Full-time
Pay: $55,773.67-$65,556.82 per year
Additional pay:
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Paid time off
- Vision care
- Work from home
Schedule:
Experience:
- Marketing: 2 years (required)
Work Location: Hybrid remote in Vancouver, BC V6E 2R1
Expected start date: 2025-02-10
