Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
Overview:
The Online Journey Specialist, Audience is a strategic and results-driven employee focusing on overseeing and optimizing audience segmentation, redemption catalogue management, campaign execution, results analyses, and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data, optimize user engagement, and manage vendor relationships, while aligning campaigns with regional priorities and business goals. This role requires a dynamic individual who is both strategic and operationally focused, with the ability to drive measurable results through data-driven decisions and effective campaign management.
Responsibilities:
- Audience Segmentation & Optimization: Created segmented audiences for all Digital Comms & Club B Campaigns based on suggested optimization metrics, such as, user activity/engagement, sales data, regional nuances, Key Account variations. Review & resegment at least quarterly, proposing rating system to ensure new POCs can be segmented appropriately.
- Catalogue & Vendor Management: Manage full Club B Redemption catalogue; including re-segmenting and optimizing catalogues based on POC engagement and buying behaviour. Manage relationships with current vendors & explore opportunities with new vendors. Receive & implement input from POCs & regions regarding item selection. Report monthly on monetization of items, points pool reduction, and total new redeemers.
- Campaign Execution: Launch and monitor all monthly Club B and Digital Comms Campaigns, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption)
- Analytics and Reporting: Track and report on Club B and Digital Comms campaigns while continually identifying areas for improvement. Validate regional data, new POCs and active user base, in order to accurately report on KPIs.
- Strategic Thinking: Collaborate with internal stakeholders to review results & opportunities for platform enhancement.
- Problem Solving: ability to utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication
- Operational Communications: Create & launch operational campaigns to support regional priorities (pricing, engagement, etc.)
Skills/Experience:
- University Degree in Business or related field preferred
- Strong project management & teamwork skills and orientation. Highly adaptable, and capable of handling multiple projects
- Excellent communication, presentation, & organizational skills
- Experience in cross-functional team collaboration, including regional, internal, and global stakeholders
- Highly agile in an ever changing digital environment
- Ability to be comfortable leading a project with ambiguity
- Experience applying appropriate exploration techniques leading your project through conception and innovation
- Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects
WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com
CONTACT US
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LinkedIn @ Labatt Breweries of Canada
