BRC Group is seeking an ambitious Marketing Specialist to join our high performing Marketing Team. We are looking for someone who is aligned with our core values of Ownership, Efficiency, Progressiveness and Enjoyable Experiences.
The Marketing Specialist, Digital and Web supports Tayco and BRC by developing, executing, and monitoring digital marketing campaigns and graphic design under the guidance of the Director of Marketing and Communications. Key responsibilities include creating graphics and layouts for email campaigns and brochures, maintaining and optimizing the Tayco website (SEO/SEM), analyzing campaign data to identify trends, and preparing reports. Working collaboratively with the Marketing Specialist, Content Creation, this role requires expertise in digital creation, campaign strategy, and graphic design. The ideal candidate will drive marketing automation, monitor campaign performance, and provide insights to meet KPIs effectively.