Job Description
Please note:
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Current work authorization for Canada is required for all openings.
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This is a regular, full-time role.
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You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
Who We Are:
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
The Opportunity:
Reporting to the Manager, Content Marketing, the Content Marketing Specialist supports the Content Marketing team with the creation and distribution of marketing content across multiple platforms and formats to drive sales, increase engagement, and promote Fidelity’s brand, products and services to investors.
What You Will Do:
The Content Marketing Specialist is responsible for helping to drive organic awareness, acquisition, and adoption for the business. As a member of the Content Marketing team, you will assist in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital-first approach and a customer-centric view, you will create compelling content and campaigns that resonate with our customers and strategically nurture leads throughout the customer journey. In this role, you will:
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Collaborate with our team of writers to develop keyword-targeted personal finance articles that support our organic search objectives.
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Support integrated marketing programs for new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs such as sign-ups, account openings, downloads, etc.
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Manage our licensed content program to support existing marketing campaigns.
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Maintain a regular cycle of updates for collateral, including expiration, retirement and redesign as needed.
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Support the team with reporting to help inform marketing planning, strategies, and campaigns.
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Work collaboratively with internal business partners and other key stakeholders.
What We’re Looking For:
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Over 2 years’ experience gained in a marketing, public relations, or communications role within financial services or asset management.
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Knowledge of the financial services industry with a growing understanding of wealth management products like ETFs and personal finance topics.
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A passion for creating tailored and engaging content in a variety of formats and styles to convert audiences.
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An understanding of search engine optimization (SEO) and how to edit content to improve SEO ranking.
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Ability to manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities.
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Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with supervision from Manager to ensure compliance requirements are maintained.
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Familiarity with content management platforms (experience with Seismic is an asset).
The Expertise You Bring:
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Strong project management skills, with the ability to manage multiple projects and deadlines at the same time
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Excellent writing and communication skills, short and long-form copy
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Proven ability to build strong relationships with key stakeholders
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Strong attention to detail
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Process driven and result-oriented
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Proactive nature
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Effective knowledge of digital and traditional marketing strategies and tactics
Some of the ways we will help you feel valued and supported as part of our team:
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Flexible working arrangements - hybrid, and in office options.
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Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.
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Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, which include up to $5000 annually for mental health services and therapy.
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Parental leave top-up to 100% of your salary for a period of 25 weeks.
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Up to $650 for home office equipment.
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Generous time off policy, including two paid days annually to volunteer at a charity of your choice.
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Diversity and inclusion programs, including an active network of Employee Resource Groups.
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Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.
We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.
Internal applicants should submit their application by 6:59 pm EST on Friday February 7, 2025.
Fidelity Canada is an equal opportunity employer
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
Accommodation during the application process
Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at
FidelityCanadaStaffing@fidelity.ca
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No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.
Why Work at Fidelity?
We are proud to be recipients of the following:
Awards
- Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People
- Great Place To Work® Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams
- LinkedIn Top Companies in Canada
- Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer
Designations
- Canadian Compassionate Companies – Certified
- Benefits Canada's Workplace Benefits Award - Future of Work Strategy
- TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
- Canadian HR Reporter's Most Innovative HR Team
