Marketing Specialist

Scholastic Canada Ltd. • Full-time • Remote (Toronto, ON, CA) • 1d ago

Scholastic Canada is the country's leading publisher and distributor of children's books in both official languages. For over 60 years, Scholastic Canada has introduced young people to the joy of reading.

At Scholastic Canada, we embrace and celebrate diversity in our people, products and ideas. A diverse workforce and inclusive, supportive workplace are central to our success, enabling us to ensure that our books are reflective of the children and families we serve and to deepen our relationships with customers, colleagues, and communities. We welcome all applicants, and strongly encourage individuals from groups who are marginalized and underrepresented in the publishing industry to apply. Please see our website for more information about our ongoing commitment to equity, diversity and inclusion.

An opening exists in the School Markets Division for the position of Marketing Specialist reporting to Senior Marketing Manager, School Markets

Work Location: This position is hybrid with the flexibility of working from home or in our beautiful downtown Toronto office located at 2 Bloor Street West, Toronto Ontario.

Role Summary

This position is an 18-month contract opportunity. The Marketing Specialist, reporting to the Senior Marketing Manager, School Markets will be responsible for supporting the promotion of Book Clubs and Book Fairs products and programs to meet the financial goals of the businesses. This includes creating print and digital collateral to support divisional and cross-channel initiatives, with a strong focus on ecommerce and social media.

Primary Responsibilities

Plan and execute all digital marketing assets for all School Market ecommerce, marketing websites, and blogs.
Plan and execute effective social media promotion, develop posting schedules and content for all School Market social media channels, and communicate trends.
Plan and execute all School Market print and online promotional catalogues and flyers, including Book Clubs news and memos, and Book Fairs booklist flyers.
Manage the creation process of all marketing collateral with cross-divisional teams, ensuring all departments are kept abreast of marketing initiatives and updates.
Evaluate results on a monthly basis and provide recommendations.

Qualifications

Bachelor’s degree in Communications, Journalism, Marketing, English, or Advertising, or equivalent experience.
Minimum of three (3) years of experience in marketing and/or advertising.
Professional fluency and marketing experience in French is an asset.
Proven track record of being a self-starter, capable of driving projects from inception to completion.
Excellent time management skills, and strong attention to detail with the ability to prioritize tasks and meet tight deadlines.
Excellent communication and interpersonal skills with the ability to adapt to changing priorities.
Experience with leading small teams and working collaboratively to meet departmental and corporate goals.
Proficiency with the following platforms: Microsoft Office Suite, Google Suite, Adobe Creative Suite/Canva, or other digital content creation platforms.
General understanding of Enterprise/ecommerce level network infrastructure.
Experience with content management systems/databases such as Adobe Analytics, Demandware/Salesforce Business Manager, WordPress, Figma, Trello, or similar.

Some of the benefits we offer:

Competitive compensation package
Health and Dental Benefits
Paid time off between December 25 and January 1
Employee discounts on Scholastic books and merchandise

Interested applicants are asked to forward a copy of their resume by February 3, 2025.

We are committed to ensuring that the accessibility needs of all applicants are considered and accommodated at every stage of the recruitment process. Please connect with us if you require an accommodation or have any questions.

We want to thank you for your interest in working with Scholastic, however only those candidates who have been selected to proceed to the next stage will be contacted.

Job Types: Full-time, Fixed term contract
Contract length: 18 months

Additional pay: