At SUNPAN, we are dedicated to transforming home furnishings and delivering exceptional experiences through the passion and enthusiasm of our team. As a fast-growing leader in the industry, we pride ourselves on our commitment to diversity, excellence, and the professional growth of our employees.
As a Great Place to Work certified company for 3 year running, SUNPAN offers a thriving environment where creativity and innovation are encouraged. We invite individuals who excel in these areas to explore career opportunities across various departments and join a company that values and nurtures its talent.
We are seeking talented, motivated individuals to join our dynamic team and contribute to shaping the future of our company. Find your next career adventure with SUNPAN and be part of our Marketing Team with the role of Video Content Creator. Reporting to the Digital Marketing and Communications Manager, this role is a creative storyteller who shares a passion for telling compelling visual stories of our brand, products, and people. You are a social media savant and thrive in digital spaces. You will be an integral part of the Marketing team and work closely with the Social Media Strategist to ideate and create stunning visual content to elevate SUNPAN and ignite conversations around the brand.
Please include a link to your portfolio. Applicants without a portfolio will not be considered for this role.
PRINCIPAL FUNCTIONS & OBJECTIVES
- Content Creation: Conceptualize, shoot, and edit high-quality, engaging video content for SUNPAN’s social media channels and website to drive engagement and brand awareness.
- Creative Asset Development: Produce and package social-media-friendly creative assets, including product videos, staff/customer interviews, trade show highlights, and carousel content.
- Interview Coordination: Organize and host interviews with customers and staff to produce captivating digital content for platforms such as Instagram, YouTube, Pinterest, and LinkedIn.
- Collaboration: Work closely with the Social Media Strategist to develop the content calendar and participate in brainstorming sessions to generate innovative, trend-forward ideas.
- Post-Production: Retouch and enhance video quality through color correction, audio mixing, and other advanced post-production techniques.
- Content Strategy: Pitch creative ideas to management that differentiate SUNPAN in the social media landscape while aligning with brand guidelines.
- Storyboarding: Build detailed storyboards to execute creative visions and assist in developing innovative social media templates.
- Audience Engagement: Demonstrate a strong understanding of SUNPAN’s audience and create content that resonates with them.
- Production Support: Assist in planning and coordinating photoshoots and video productions alongside the Creative Director.
- Competitor Analysis: Monitor and report on competitor social media and communication strategies to identify and implement trending tactics.
- Event Coverage: Work during weekends for key trade shows and pre-scheduled shoots as required.
- Additional Duties: Support other ad hoc projects and tasks as assigned.
KEY SKILLS AND EXPERIENCE
- Video Production Expertise: Proficiency in shooting and editing short-form and long-form video content. A portfolio showcasing relevant work is required.
- Industry Experience: Minimum of 2 years as a social media producer/editor with a proven track record of digital storytelling, audience growth, and high engagement.
- Software Knowledge: Proficient in Adobe Premiere Pro, Final Cut Pro, Lightroom, After Effects, Photoshop, and InDesign.
- Technical Skills: Experience with color grading, audio mixing, and visual effects, along with a strong understanding of typography, color theory, and layout principles.
- Editing Mastery: Strong knowledge of video editing principles, including pacing, timing, and storytelling.
- Organizational Skills: Ability to manage multiple projects with keen attention to detail and adherence to deadlines.
- Collaborative Approach: Professionalism and the ability to work effectively with internal and external stakeholders.
- Adaptability: Willingness to work weekends for key events and productions as needed
We appreciate the interest of all applicants; however, only those candidates selected for an interview will be contacted.
Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. We are committed to fair and accessible employment practices.
In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known by contacting us in advance. Our HR department will consult with you so that arrangements can be made for reasonable accommodation.
