About Florence
Florence is a global technology start-up founded with an ambition to tackle the health human resourcing gap. The Florence app empowers nurses to find flexible, fair and transparent work options, and enables healthcare facilities to sustainably address staffing shortages.
With over 90,000 healthcare professionals and 4,000 facilities using Florence in the United Kingdom, we recently expanded this model to France and Canada.
This is a unique opportunity to join the early Florence Canada team, working in support of a high-growth start-up mandate.
Florence technology powers an innovative marketplace between healthcare organizations and professionals. We’re looking to supercharge our Sales team to unlock a wide and varied network of organizations as one side of the marketplace.
About The Role
At Florence, we are deeply committed to your professional growth. With clear pathways for career advancement, mentorship, and a supportive team, you’ll have the opportunity to shape your future while making a meaningful impact in the healthcare space. If you’re a team player with the right attitude, a willingness to learn, and a passion for making connections, this is the perfect role to launch or advance your career.
As a BDR, you’ll play a key role in driving our growth by identifying and engaging prospective clients, building strong relationships, and creating high-value opportunities for our sales team. A proven track record of success in creating opportunities with the right clients—ideally within the healthcare industry—is highly valued. Success in this role also requires a challenger mindset, an entrepreneurial spirit, and the ability to learn from both wins and setbacks. Resilience, collaboration, and thriving in a fast-paced environment are essential.
At Florence, you'll have the opportunity to make a significant impact on the healthcare industry while contributing to a dynamic and fast-growing organization. Join us as we revolutionize healthcare staffing with technology!
Find out more about us at www.florenceapp.com/ca/about-us.
Responsibilities
- Maintain current knowledge of the industries and market segments we sell to (e.g., long-term care, retirement, senior living, acute care)
- Become an expert in the Florence platform and service offerings, as well as all add-on modules and customizations. Be able to articulate advanced product features, benefits, and the overall product solutions to multi-level contacts within prospective customers.
- Identify and research target accounts using various tools and techniques.
- Conduct proactive cold calls to assigned markets to schedule high-quality meetings with prospective clients.
- Conduct initial discovery calls to understand the prospects’ challenges and pain points. Present Florence’s value proposition to effectively address their needs.
- Become an expert in our product offerings, and understand the distinct benefits we provide to ensure effective communication and sales strategies.
- Work closely with Account Executives to ensure seamless handoff of qualified leads and assist in developing tailored strategies for target accounts.
- Maintain detailed records of leads and deals in HubSpot, leveraging email sequencing and pipeline management tools effectively.
- Nurture and strengthen relationships with decision-makers at prospective clients, positioning Florence as a trusted partner with an empathetic and consultative approach.
- Serve as the crucial link between our partners and internal teams. Collaborate with the product and marketing teams to secure resources and prioritize partner success. You will be empowered to propose product updates and features to enhance their utility and effectively engage users with Florence's unique value proposition.
Requirements
- Proven experience and a track record in a sales or business development role, ideally within healthcare
- Exceptional communication skills — personable, confident, emotionally intelligent; ability to articulate key messages thoughtfully in both a verbal and written setting
- Strong organizational skills and attention to detail
- Passion for the healthcare industry and technology
- Experience with Hubspot CRM considered an asset
- A team player that welcomes accountability
- Interest in or knowledge of the target industry, with the ability to adapt quickly.
Other Role Information
- Role Type: Full-Time position
- Location: Toronto, Ontario
- Start Date: February 2025
- Paid Vacation: 3 weeks
Why Florence?
- Work for a fast-growing start-up tackling one of the most pressing global challenges in healthcare
- Join a high-performing, mission-driven team
- A chance to be part of the foundational sales team at Florence Canada
- A hybrid work environment in Toronto’s stylish new East Room location, downtown Toronto
