AI Specialist (PhD) - Rapid Iteration Digital Marketing System
Role Overview
We are seeking an innovative and highly skilled AI Specialist (PhD) to design, implement, and optimize a Rapid Iteration Digital Marketing System powered by AI. This system will leverage cutting-edge tools to enable the creation, testing, and refinement of marketing campaigns at unparalleled speed and scale. The AI Specialist will play a key role in integrating advanced AI technologies into content creation, audience engagement, and campaign performance.
Key Responsibilities
1. AI-Driven System Development:
• Build and deploy an AI-powered system for rapid iteration in digital marketing campaigns.
• Automate workflows for content creation, testing, and distribution using AI tools like DataRobot, Synthesia, and Runway ML.
• Integrate and optimize tools for repurposing pillar content into platform-specific micro-content.
2. Predictive Analytics and Modeling:
• Analyze multi-platform campaign data to identify actionable patterns and trends.
• Develop predictive models using tools like H2O.ai, Google Cloud AutoML, and BigML to forecast campaign outcomes and ROI.
• Perform audience segmentation and behavioral mapping using clustering algorithms.
3. Content Optimization and Personalization:
• Implement AI tools such as ChatGPT, Jasper, and Dynamic Yield to automate and enhance content creation.
• Create personalized content recommendation systems for targeted audience engagement.
• Optimize video, text, and graphic content for platform-specific performance.
4. Campaign Testing and Refinement:
• Design and automate A/B testing workflows with tools like Adalysis and Meta Ads Manager AI to refine messaging, visuals, and targeting.
• Use AI tools to analyze performance data and provide actionable insights for improvement.
5. Team Collaboration and Enablement:
• Collaborate with platform specialists and content creators to align AI-driven insights with campaign goals.
• Train the marketing team to effectively use AI tools like Surfer SEO, MarketMuse, and Frase.
• Serve as the in-house AI thought leader, identifying emerging tools and trends to maintain a competitive edge.
6. Performance Monitoring and Reporting:
• Create interactive dashboards with tools like Tableau, Looker, and ThoughtSpot to track campaign performance in real-time.
• Monitor and refine AI systems to improve accuracy, efficiency, and results.
• Generate weekly reports with recommendations for strategy iteration and scaling.
Qualifications
• Educational Background:
• PhD in Artificial Intelligence, Machine Learning, Data Science, or a related field.
• Technical Expertise:
• Proficient in Python, R, or similar programming languages.
• Hands-on experience with AI/ML frameworks (e.g., TensorFlow, PyTorch, Scikit-learn).
• Skilled in leveraging AI tools such as DataRobot, HubSpot AI, Synthesia, H2O.ai, Runway ML, and Adalysis.
• Strong knowledge of natural language processing (NLP), predictive analytics, and personalization algorithms.
• Professional Experience:
• 3+ years of applying AI to digital marketing, content optimization, or a related field.
• Proven experience in deploying AI-driven workflows for rapid iteration systems.
• Expertise in data visualization platforms like Tableau, Google Analytics 4, and Looker.
• Soft Skills:
• Exceptional analytical and problem-solving capabilities.
• Strong ability to translate complex technical concepts into actionable strategies for marketing teams.
• Collaborative and innovative mindset, comfortable in a fast-paced, iterative environment.
What We Offer
• A unique opportunity to design and implement an AI-powered Rapid Iteration Digital Marketing System.
• Collaborative and innovative work environment.
• Access to cutting-edge AI tools and resources.
• Competitive compensation with performance-based incentives.
• Career growth in a high-performing, tech-driven global organization.
How to Apply
Interested candidates are encouraged to submit their resume, cover letter, and portfolio of relevant AI projects to echo@evidentdigital.comBe part of a team that’s transforming digital marketing with the power of AI and rapid iteration!
