Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. That includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Retention Marketing Specialist leads execution of email and app push marketing campaigns. This role reports to the Retention Marketing Operations Manager and works closely with all members of the Retention Marketing team to elevate, innovate, and execute the many daily email and push touchpoints, as well as automated multi-channel programs.
You believe in the power and purpose of our retention strategy objectives, and take ownership of each stage of the journey, from concept to coding to deployment and optimization. A genuine desire to provide a best-in-class, cohesive digital guest experience is essential for your success in this role.
A day in the life: what you’ll do
- Design, build, and execute data-driven retargeting and automated marketing campaigns using Salesforce Marketing Cloud.
- Utilize technical skills in HTML, CSS, dynamic logic, and automation setup to ensure successful campaign delivery.
- Collaborate with cross-functional teams (Creative, MarTech, Merch, etc.) to deliver high-quality emails and push notifications.
- Effectively communicate with diverse stakeholders, including marketing teams and IT developers, to align on campaign goals and execution.
- Analyze campaign performance metrics to optimize results and enhance customer lifetime value.
- Partner with Retention and Digital Marketing teams to manage weekly campaigns in a fast-paced retail environment.
- Drive innovation in automation and multi-channel journey execution for email and push campaigns.
- Implement and optimize scalable processes and best practices for efficiency and automation.
- Manage projects from concept to deployment, addressing challenges with creative problem-solving.
- Build and maintain strong relationships with cross-functional partners to align with channel objectives.
- Report and analyze key performance indicators (KPIs) for campaigns and guest engagement.
Qualifications
- 2-3 years of experience in email/push marketing and automation, preferably in B2C and retail environments.
- Proficient in HTML and CSS; basic knowledge of SQL, table structures, and data ingestion.
- Intermediate experience with marketing automation tools such as Salesforce Marketing Cloud.
- Familiarity with email personalization tools like Salesforce Personalization is a plus.
- Strong attention to detail and ability to QA and proof campaigns extensively.
- Basic experience with reporting tools (e.g., PowerBI) or a strong willingness to learn.
- Foundational knowledge of executing automated, multi-channel campaigns.
- Experience with A/B and multi-variate testing methodologies.
- Excellent communicator with collaborative teamwork skills.
- Proven ability to handle pressure, solve problems, and adapt with flexibility.
- Passionate about digital marketing trends and best practices, with a keen interest in the digital space.
- Self-motivated with a strong work ethic and ability to thrive in ambiguous or changing environments.
Must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Workplace arrangement
This role is classified as [Hybrid] under our SSC Workplace Policy
Hybrid
Work is performed onsite at least 3 days per week. Applicants must be located in, or willing to relocate to, the specified work location.
Additional Notes
Authorization to work in CANADA is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $66,000 - $86,600 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series
Note: The incentive programs, benefits, and perks have certain eligibility requirements. lululemon reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
#LI-Hybrid
#LI-MK2
