Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive growth through innovative strategies. The ideal candidate will possess a strong understanding of market trends, consumer behavior, and digital marketing tools. This role requires a strategic thinker with a passion for data-driven decision-making and the ability to inspire a team to achieve ambitious goals.
Duties
- Develop and implement comprehensive marketing strategies that align with company objectives and enhance brand visibility.
- Conduct thorough market research to identify opportunities for growth and competitive advantages.
- Oversee all advertising campaigns, ensuring they are effective and resonate with target audiences.
- Analyze marketing performance metrics using analytics tools to refine strategies and improve ROI.
- Manage the company’s online presence, including xiaohongshu
- Collaborate with cross-functional teams, including Sales, to ensure alignment on marketing initiatives and messaging.
- Lead the creative process for marketing materials
- Maintain an up-to-date knowledge of industry trends and emerging technologies to keep the company at the forefront of marketing innovation.
Experience
- Previous marketing experience in education industry is a must
- Experience with xiaohongshu and wechat
- Demonstrated success in developing effective advertising campaigns across multiple channels.
- Excellent research skills with the ability to analyze data and market trends effectively.
- Strong leadership skills with experience managing teams in a fast-paced environment.
- Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
Job Type: Full-time
Pay: $90,000.00-$110,000.00 per year
Additional pay:
Benefits:
- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Vision care
- Work from home
Flexible language requirement:
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 1 year (preferred)
Language:
Work Location: In person
