Business Development Associate – Ethnic Sales

Al-Safa Foods Canada • Full-time • Greater Toronto Area, ON, CA • C$ 60k - C$ 75k / year • 2d ago

Job Title: Business Development Associate – Ethnic Sales

Company Overview:

Alsafa Foods prides itself to be the largest halal food brand in North America, aiming to empower Muslims to strive for their dreams by offering halal, guilt-free convenience foods. Started with a purpose 20 years back, we are moving at a double-digit growth rate and has also been named as one of the ‘10 fastest growing companies of Canada 2022’ by Insights Success Magazine.

Agility in innovation is the core of our excellence and is the unanimous ground for our eruptive growth in product range, product availability as well as the geographical stretch. Al Safa has 60+ product offerings that are available across North America (USA & Canada) with retailers like Wal-Mart, No Frills, FreshCo, ShopRite & also key ethnic retailers serving the Muslim Community. It has also been awarded by Agri Export group for its innovative export strategy.

Position Summary:

The fuel of our explosive growth has always been the people; talented people given a platform to explore their creativity and learnings. A good skillset is definitely pertinent, but it is equally important to bring in the right attitude that would enhance the cohesive synergy of our Culture.

Job Description:

This position will focus on managing and growing our business relationships of ethnic store coverage within assigned territory in Ontario. As a Business Development Associate, you will report directly to Ethnic Sales Head and play a crucial role in driving profitability, growing portfolio, increasing market share, and establishing Al Safa Foods as a trusted brand in the Canadian ethnic market.

Essential Roles & Responsibilities:

- Responsible to drive sales and distribution in assigned territory

- Plan and execute the plans to achieve monthly and years KPIs

- Merchandizing Items in store – to ensure maximum visibility on shelf.

- Promoting/selling/securing orders from existing and prospective customers through a relationship-based approach.

- Product Demonstration of existing and new products to current/potential customers and assisting them in selecting those best suited to their needs.

- Effectively work with stores in driving sales through existing product and upcoming product lines.

- Develop and nurture strong working relationships with key stakeholders at assigned ethnic stores.

- Act as the key point of contact for the relevant on-ground business-related matters, addressing inquiries, resolving issues, and ensuring exceptional customer service.

- Identify and evaluate opportunities to expand Al Safa Foods' product presence and distribution within ethnic stores across Ontario.

- Collaborate with internal teams, including operations, marketing and new product development, to align strategies and launch new products or promotions.

- Monitor Key Performance Indicators (KPIs), sales performance, pricing, market trends, and competitor activities to identify areas for growth and improvement.

- Conduct regular sales analysis, generate reports, and provide insights and recommendations to management.

- Work closely with the Ethnic Sales Head to account for any changes in demand and reflect that in sales forecast.

- Stay updated on industry trends, shoppers’ preferences, pricing, new products and regulatory changes that may impact Al Safa Foods' business with the ethnic stores.

- Conduct market research and analysis to identify emerging opportunities and potential risks.

Skills & Experience:

- Bachelor’s degree in business administration, Marketing, or a related field.

- 2 to 3 years of experience in business development, key account management, retail sales or distribution within the CPG industry.

- Effective verbal and written communication skills

- Ability to prioritize and meet deadlines in a fast-paced environment.

- Ability to develop strategic and collaborative relationships.

- Strong negotiation and communication skills, with the ability to influence and persuade stakeholders Analytical mindset with the ability to interpret sales data, market trends, and consumer insights

- Valid driver’s license & Possession of own Vehicle

- Ability to Lift weight up to 15 Kgs.

- Proficiency in using PowerBI and Microsoft Office Suite

Interview Process:

It is a three-step interview process and shall be conducted virtual/in-person at the corporate head office.

Job Types: Full-time, Permanent

Pay: $60,000.00-$75,000.00 per year

Additional pay: