Staff - Non Union
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Marketing and Sales, Level A
Job Title
Coordinator, Recreation Marketing Programs
Department
Recreation Marketing | Athletics and Recreation
Compensation Range
$5,365.42 - $7,709.92 CAD Monthly
The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
January 12, 2025
Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
May 29, 2026
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
This position will work directly to provide the marketing communication needs of the UBC Recreation program. The scope of this work includes all aspects of program marketing including: developing and coordinating marketing efforts; implementing general marketing initiatives; project management and implementation; selecting, training, and supervising volunteer students; monitoring and reporting on marketing activities and performing other related duties.
UBC is committed to supporting the best possible environments for working, learning and living where respect, civility, diversity, excellence and inclusion are valued. The Coordinator, Recreation Marketing Programs reports to the Senior Manager, Marketing & Communications for UBC Recreation & Sport Facilities. This position will work alongside a designer and with UBC Recreation programming staff on project planning and implementation.
Organizational Status
Athletics & Recreation (A&R) is a department within the VP Students portfolio, with a strong focus on creating an exceptional UBC student experience. The A&R Department has a team of approximately 125 employees, and is led by a strong cross-unit management team. It services over 20,000 students through recreational programming, 26 varsity teams, and 13 competitive clubs along with thousands of members of the UBC community.
Work Performed
MARKETING COMMUNICATIONS
- Implements UBC Recreation’s marketing, communication and promotion initiatives.
- Liaises and coordinates with other professional recreation staff and students to execute initiatives. Clearly communicates project timelines and responsibilities.
- Creates content through writing, design, photography, film, or other formats.
- Coordinates the production and implementation of marketing and communications materials for digital, web, print and out-of-home channels as well as on-site activations.
- Actively pursues and attends opportunities and events to enhance UBC Recreation’s profile including new releases, orientation and information fairs.
- In coordination with department staff, evaluates effectiveness of promotional campaigns and makes future recommendations.
- Oversees the daily maintenance of the UBC Recreation website, including weekly content, and seasonal programming information updates.
- Develops and coordinates the UBC Recreation unit newsletters and monthly UBC Recreation e-newsletter.
- Develops and coordinates digital signage and large format printing for UBC Recreation and its programming units
PROJECT COORDINATION & MANAGEMENT
- Manages the planning, implementation and reporting on student, staff and faculty, and community facing communications projects.
- Identifies, plans and executes marketing project timelines.
- Monitorsbudgets and develops contingency plans to keep projects on track.
- Coordinates workflow between project team members, including graphic designer, content contributors and user experience specialists.
- Provides business owners with regular project status updates and negotiates any necessary adjustments to timelines or project deliverables.
- Manages student, staff and faculty, and community facing communications projects.
- Ensures that information and messages are delivered in a coordinated fashion across appropriate communications channels.
GENERAL
- Collects statistics and data on program activities and implement changes accordingly.
- Trains, and supervises student volunteers associated with marketing, communications and promotion responsibilities.
- Provides communications guidance, support and expertise to UBC Recreation units to help foster the unit staff’s capability to execute some communications tasks independently.
- Conduct staff training sessions on select marketing platforms and techniques – Wordpress, MailChimp, and Lightroom.
- Supports financial management requirements of the unit (e.g. processing supplier invoices, updating budget spreadsheets, and preparing projections and forecasts).
- Performing other related duties as required.
Consequence of Error/Judgement
Errors in training of the staff and/or marketing communications could result in a tarnished program image. Failing to execute the logistics associated with marketing could lead to decreased or low participation and reduced revenues, thus impacting the opportunities available to UBC Athletics and Recreation to continue flourishing and enhancing student life. Moreover, the improper execution of details associated with the marketing of each event could result in a tarnished university image.
Supervision Received
Works independently under general guidance from the Senior Manager, Marketing & Communications. The supervisor gives guidance and direction to the position, but the execution of responsibilities is solely that of the incumbent. The incumbent is expected to work independently as well as, with Athletic and Recreation department units in a collaborative and professional environment.
Supervision Given
Involved with interviewing, selecting, training and supervising volunteer students for up to 8 months per year.
Minimum Qualifications
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion
Preferred Qualifications
- A strong knowledge of and experience with Adobe Creative Suite InDesign, Photoshop, Illustrator.
- Experience updating a website through use of a CMS Wordpress preferred.
- Strong command of the English language and writing skills. Experience with copywriting is an asset.
- Excellent oral and written communication skills.
- Excellent organizational skills, including the ability to take initiative, prioritize work, multi-task, schedule and meet deadlines with a high level of accuracy and attention to details.
- Ability to work effectively independently and in a team environment, and to bring energy, motivation and enthusiasm to the job
- Demonstrated leadership and supervisory skills.
- Ability to take initiative, analyze problems, identify key information and issues, and effectively resolve. Demonstrated skills and competencies in planning, organization, and project management.
- Capacity for creativity and innovation; ability to exercise initiative, resourcefulness and judgment.
- Ability to develop and maintain effective working relationships internally and externally to the Department.
- This position requires the ability to periodically work non-standard hours including evenings and weekends.
Additional Assets
- Experience in the management and marketing of a variety of recreational events and activities is an asset, as is a familiarity with UBC.
- Knowledge of WordPress, HTML, and CSS is an asset.
