Job Description:
We are Dentsu. We innovate in the way brands are built. That means we do things differently to make them better than they were before. In this way, we ensure that our clients' most important marketing assets - their brands - win in a changing world. Dentsu innovates the way brands are built for its clients through its world-class expertise and capabilities in media, customer relationship management and creative communications services. Headquartered in London, Dentsu operates in 145 countries around the world with more than 50,000 dedicated specialists.
The Buyer, Audio & Video is the steward of the buying and implementation process and collaborates with wider buying, media planning and trafficking teams. The role is critical in providing input to the overall investment direction as well as the development and execution of broadcast media buys for their assigned group of clients.
Accountabilities:
- Access and compile large volumes of data across disparate sources into concise and precise information
- Ensure data quality and data documentation.
- Solve problems with internal and external clients on data issues.
- Ability to determine and gather data requirements for a given project.
- Identify and resolve data discrepancies and reporting issues.
- Supports the media planning and buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
- Uses tools to develop the best possible execution strategy, rationale and buy structure to deliver on campaign goals.
- Works closely with the investment leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.
- Recommends the delivery of buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
- Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Analyzes preemption/makegood activity to ensure value delivery is enhanced wherever possible.
- Actualizes each campaign, including the negotiation of compensation for use on future campaigns.
- Contributes to the overall campaign strategy and finds ways to improve and optimize campaign performance to meeting client goals.
- Understands the impact of under-delivering stations/properties and uses this learning to influence and optimize future buy structures and executions.
Qualifications:
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum 2 year of media planning and/or buying experience focused on TV.
- Knowledge and hands-on experience with broadcast industry tools (Lens, Infosys, Media Ocean, etc.).
- Strong analytical skills and proficiency with numbers and budgets.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s, etc.), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Must be able to work with cross functional teams and multiple stakeholders.
- High-level of confidence with an ability to manage expectations with internal and external stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Ability to organize ideas and present back information logically and sequentially.
Additional information:
The salary range for this position is $50k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
Location:
Toronto
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
