Do you want to share your love for this city with others, through captivating and inspiring content?
Do you have a creative mind that thrives when crafting compelling stories?
If so, Destination Vancouver’s Specialist, Content Marketing could be the right match for you. Reporting to the Manager, Content Marketing, the Specialist, Content Marketing assists with the creation of content that aids the Destination Vancouver on delivering against its purpose of supporting Vancouver's tourism industry in developing their experiences, and promoting Vancouver in target Canadian, US, and international markets.
The Specialist will play a pivotal role in executing the content strategies that deliver against Destination Vancouver’s objectives, executing creative storytelling that helps build the brand and differentiates Vancouver from other destinations. They assist with the development, management and distribution of the content.
Key Accountabilities
- Work with the team on the creation and distribution of brand-aligned content that delivers on the needs of the wider business across stills, b-roll, video assets and copy.
- Assist with destination storytelling to bring the Vancouver brand to life through visual and written content, using best practices for AI discoverability.
- Coordinate content planning and production.
- Support content management systems.
- Ensure the availability of assets to deliver against organizational requirements.
Key Responsibilities
- Assists in the management of the content production of our blog, contributing new content ideas, reviewing copy, and ensuring optimisation for SEO and AI search.
- Edits video content to deliver tailored assets for wider teams.
- Collaborates with internal departments as needed to determine content requirements that meet strategic and brand objectives and ensure appropriate delivery.
- Engages with agency partners, production companies, freelancers and other third-party suppliers and talent to deliver assets effectively and efficiently.
- Builds connections and engage audiences with Vancouver’s creators, members, industry, and communities.
- Coordinates and attends photo and video shoots as needed.
- Manages communication and relationships with pool of blogwriters.
- Organises captured imagery across internal and external systems as needed.
- Coordinates purchase orders and invoice payment for content partners and vendors within the Content Marketing budget, keeping a log of expenditures and revenues.
- Supports the Manager, Content Marketing with administrative duties as required.
What are we looking for?
Required:
- Passionate about Vancouver as a place to live, work, play, experience and explore.
- Minimum of 2 years of related content creation or coordination.
- Experience editing videos for multiple platforms using Adobe Premiere Pro (or similar). Ability to incorporate graphics, transitions and end cards and prepare assets for delivery and has a good grasp of aspect ratios, resolutions and formats.
- Experience working with external suppliers such as copywriters, production companies or photographers.
- Attention to detail and proofreading skills for copy editing.
- Creative flair and a strong eye for engaging, on-brand content.
- Strong organizational skills for content management.
- Experience using content platforms, particularly web CMS platforms.
- Self-starter and skilled in balancing multiple deadlines in a busy work environment as well as collaborates effectively with a dynamic team.
- An understanding of brand standards, brand voice applications and an eye for brand alignment.
- Strong ability to communicate clearly and effectively, verbal, written and interpersonally.
- Post-secondary education in a related field and/or equivalent experience.
Nice to have:
- Comprehensive video editing skills using Adobe Premiere Pro (or similar).
- On-set experience for photo and/or video shoots.
- Understanding of SEO best practices.
- Experience using Google Analytics to inform content decisions.
Who are we?
Destination Vancouver is one of the world’s most dynamic destination management organizations, delivering on a mandate of destination development and promotion that positions Vancouver as a must visit global destination.
Our purpose is to transform our communities and our visitors through the power of travel. This underpins everything we do and how we communicate with potential clients, engage with partners, and support our 800+ members.
Destination Vancouver has a fabulous product and a powerful brand. Our success is measured through the triple bottom line approach of an equal emphasis on people, planet and prosperity. And as a private, not-for-profit business association, our continued relevancy is based on supporting our industry, responsibly and sustainably managing the destination, and building a competitive global destination brand.
What do we offer?
This role is based in Destination Vancouver’s corporate office with sweeping views of the North Shore mountains and proximity to transit and downtown amenities.
We are proud to offer a competitive total rewards program including base salary, annual incentive/recognition plan, 3 weeks’ vacation (15 days) to start, extended health care benefits, health spending account, personal spending account, matching Group RRSP program, transit allowance, Team Member Referral program, training and development opportunities and industry perks.
Destination Vancouver believes in and supports work/life balance and flexible/hybrid working opportunities.
Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment.
Starting base salary range: $50,000 - $57,000
How do we connect?
If this sounds like you because you have the knowledge, experience and drive, and describe yourself as enthusiastic and fun, collaborative and focused on building positive and long-term relationships, we invite you to apply for this exciting position.
Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment.
Please send your resume and cover letter to careers@destinationvancouver.com
For more information, please visit http://destinationvancouver.com
