Job Description
Position Summary
Under the general direction of the Regional Marketing Manager (WGTA) or Executive Director of Casino Marketing & Player Development (GTA). The primary responsibility of the Player Development Associate is to aggressively market current offers or promotions to casino guests and facilitates the development of players within the respective region/sites. The Player Development Associate ensures adherence to the Company’s policies and procedures, motivates and leads by example and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members.
Key Duties And Responsibilities
Marketing & Player Development Goals:
- Meet or achieve assigned marketing and revenue goals.
- Conduct calls to potential guests to promote our service offerings.
- Secure guest commitment on service offering available.
- Follow up with guests thanking them for their visit and checking for satisfaction as well as offering to book next visit.
- Effectively book reservations and follow up to confirm arrangements.
- Ensure appropriate room type and welcome amenities, arrange shows, meal, and transportation comps upon requests.
Guest Data Sourcing, Tracking And Reporting
- Heavily utilize the internal CRM system for prospecting of database development and meet minimum daily call goals.
- Follow up on leads and maintain regular communication with potential guests to build relationships and increase player conversions.
- Aggressive marketing of cold and warm leads on an ongoing basis.
- Tracking and reporting on guest calls and outcomes
Relationship Building
- Develop relationships between the property and our premium mass guests.
- Ensure that guests are introduced to casino hosts to further develop relationships and foster engagement with the property.
- Build relationships on behalf of Great Canadian Entertainment and determine the appropriate channel for communication.
Required Skills/Knowledge
- Minimum 2 years in outbound sales, marketing experience in guest/customer service, sales management; loyalty program experience;
- Post-secondary education in commerce, marketing, hospitality, public relations or management an asset or suitable combination of continuing education and strong experience considered;
- Ability to exceed internal and external guest expectations through timely, effective and service oriented communication;
- Computer fluency in MS Office suite.
- Experience in and understanding of Slots and Table Games an asset
- Multilingualism is considered an asset
- Ability to aggressively market consumers, successfully overcome objections, and close on reservations.
- Ability to track call transactions and follow-up appropriately to book reservations.
- Good cold-calling ability, the ability to open a conversation, effectively promote the features and benefits of Great Canadian Entertainment vs. the competition. This includes the ability to convey the terms of all offers and promotions, and effectively secure reservations.
- Ability to safeguard and keep information confidential
- Ability to work under pressure, problem solve, and overcome resistance
- Ability to successfully obtain or maintain gaming registration with the provincial regulator
- Must be able to work varied shifts, including nights, weekends and holidays.
- Bilingual (English/French) is an asset but not required
About Us
Who we are!
GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.
Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of ~8,000 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.
Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.
Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.
What's in it for you?
- We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
- We provide you with the tools and technology needed to delight your clients!
- You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
- Freedom to Innovate: supports new and better ways to be successful.
- Be your Authentic Self: environment that values diversity as a source of strength.
- This isn't your typical "corporate" job. We work hard and we have fun!
The only thing we don’t play games with…..is your career!
Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.
Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Thank you for your interest in Great Canadian Entertainment!
