Sales Associate Role Description‐ Outlet
The Sales Associate role defines the customer’s experience at Coach. The Sales Associate creates energy and excitement as it relates to the product and the brand and builds strong, lasting relationships by providing service and selling skills that WOW the customer. The Sales Associate delivers exceptional customer service by treating each customer like a guest in their own home.
Responsible For
- Service and Selling
- Introducing e‐mail campaign and encouraging customers to share contact information
- Closing the sale and reinforcing the purchase decision
- Knowing store and individual productivity goals
- Creating customer loyalty by staging future visits
- Protecting the customer experience and ensuring customer satisfaction
- Building the sale based on customers’ needs
- Tailoring service and selling approach to the individual needs of the customer
- Asking open/closed‐ended lifestyle questions to determine customers’ product needs
- Communicating features, benefits, price, & commitment to quality
- Continuously learning brand and product information
- Maintaining open body language facing the largest part of the store
- Providing accurate price explanations
- Soliciting questions from groups of customers
-Selling to an audience by looking around and maintaining eye contact with all individuals -
- Introducing yourself to customer/crowd by name in a comfortable and friendly way
- Greeting and engaging customers with a smile while creating energy and excitement
- Using the 7 Service Commitments as the foundation for creating the service environment
