About Us: We are a leading pet store dedicated to providing the highest quality products and services for pet lovers across Canada. We are seeking a passionate Digital Marketing Specialist to join our growing team. If you are excited about digital marketing, have a love for pets, and want to be part of a vibrant company that puts pets first, we’d love to hear from you!
Job Overview: The Digital Marketing Specialist will manage and execute our digital marketing strategies across Paid Search, Shopping, PMAX, and Paid Social channels such as Twitter and Reddit. The ideal candidate is a creative self-starter with expertise in computer technology, capable of developing and managing marketing assets, digital catalogs, and promotional content while driving campaign performance and meeting ROAS goals.
We welcome new graduates who are eager to start a career in digital marketing.
Key Responsibilities:
- Manage paid advertising campaigns, including execution, analysis, and reporting.
- Create marketing assets such as digital catalogs, graphics, and promotional materials.
- Use computer expertise to design, maintain, and update all digital marketing collateral.
- Work cross-functionally to align marketing assets with campaign objectives and ensure a best-in-class customer journey.
- Track campaign performance and assess results against KPIs. • Manage vendor partnerships to stay informed of new digital products, trends, and best practices.
- Collaborate with the Growth team to develop and validate test hypotheses for ongoing experimentation.
- Stay up to date with digital marketing trends, emerging technologies, and innovative strategies; provide applicable insights for adoption.
- Handle online product listings, content maintenance, event planning, and campaign execution.
- Collaborate with internal departments and stores on promotional campaigns, product launches, and project timelines.
- Generate sales reports and analyze product selection, pricing, and market trends to maximize sales opportunities. Qualifications:
- Expertise in computer technology, including proficiency in marketing design software (e.g., Adobe Creative Suite, Canva).
- Strong technical skills for creating, maintaining, and managing digital catalogs and other marketing materials.
- Experience with Google Analytics, Supermetrics, and Google Data/Looker Studio. • Demonstrable experience in setting up and optimizing digital advertising campaigns. • Strong skills in Excel/Google Sheets for data analysis.
- Working knowledge of SEO best practices.
- Core technical knowledge and understanding of online marketing platforms.
- Ability to effectively communicate insights and create a robust feedback loop.
- Experience developing high-impact testing hypotheses.
- Strong interpersonal skills for collaborating with internal and external partners.
- Excellent organizational skills with the ability to prioritize tasks and manage multiple projects.
- Passion for pets and familiarity with pet products is an asset.
Bonus Qualifications:
- Google Analytics & Google Ads certification.
- Experience with conversion lift or geo lift studies. • Experience in online product cycles and knowledge of the pet industry.
Why Join Us?
- Work with a passionate team in a fun, pet-friendly environment.
- Opportunities for career growth and development in digital marketing.
- Employee discounts on all pet products and services. If you’re ready to kickstart your career as a Digital Marketing Specialist in the pet industry, apply today and help us create a world where every pet has the best care and every pet owner has the best products!
Job Type: Full-time
Pay: $36,040.33-$76,771.32 per year
Benefits:
- Dental care
- Discounted or free food
- Extended health care
- Paid time off
Flexible language requirement:
Schedule:
- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Weekends as needed
Education:
- Secondary School (preferred)
Work Location: In person
Expected start date: 2024-11-01