About Marcon
Many people will spend their lives in a Marcon home, so we have to build it right, every time. Founded in 1985, Marcon is an established real estate company specializing in acquiring, developing, building and managing properties across Metro Vancouver. A focus on quality and craft is what the business was built on, giving us a trusted name in the construction community. These principles have remained a focus as we’ve expanded into the real estate development and operations space, managing our own projects from conception through to execution, completion, and more recently ongoing management.
We have a commitment to providing elevated experiences at every touch point between our people, our buildings, and our communities. None of this is possible without a hardworking team, working together, to make it all happen. That’s why we’re looking for people who are eager to join an intelligent and motivated team to create something bigger than themselves and build communities that will impact a neighbourhood in infinite ways.
The Role
The Marketing Specialist plays an integral role in supporting the team and being accountable for driving the execution of campaigns and project tasks while contributing to broader strategies. This role seeks a motivated, proactive and detail-oriented individual who is ready to take ownership of campaigns and assist in shaping larger-scale project marketing strategies.
Project Marketing Support
- Accountable for coordinating logistics, maintaining schedules, and providing insights to ensure strategic alignment, budget adherence, and timely execution of marketing initiatives
- Facilitate vendor coordination, tracking production schedules, assisting with design, and ensuring the delivery of high-quality marketing assets and collateral aligned with project timelines and the Marcon aesthetic
- Assist with sales and/or leasing programs including messaging and campaign updates (e.g., creating briefs and reports, re-orders of floorplans, inserts, re-prints; coordinating the updates to touchscreen programs, models, ad campaigns, signage, etc.)
- Coordinate the sales/leasing gallery setup and management, including AV scope, graphics, signage, interactive programs, and 3D model installations, etc.
- Support curation and execution of marketing assets (e.g., photos, videos, renderings, floorplans, features, maps, inserts, etc.) and coordinate print and digital collateral production to ensure accuracy and proper dissemination
- Maintain project websites with messaging refreshes, construction timeline updates, and new content as needed
- Develop and maintain communication schedules, create & manage email campaigns and reports, and provide advertising support for projects
- Interact with internal teams and external vendors to ensure seamless project execution
- Assist with special marketing initiatives as needed
Events
- Assisting with coordination and facilitation of all project launches and corporate events as required
- Provide event support, including weekends or evenings as required
Analytics, Reporting & Market Insights
- Track, measure, and report on campaign performance using analytics tools
- Compile bi-weekly marketing reports, including email performance metrics
- Conduct market research and provide insights to support campaign development and design rationale
Project Management & Administration
- Competitively estimating and arranging vendors as required – including branded merch, caterers, florists, rental equipment, etc.
- Writing and organization of project POs and SOWs; liaising with accounting and tracking work scopes as required
- Oversee production management, including file organization and project workflow updates in Smartsheet
- Fact-check, proofread, and manage deliverables to ensure alignment with project timelines
Department Operations
- Managing general marketing department administration including meeting agendas, minutes, deliveries, site visits, CRM, invoices, PO#s, account management, warehouse management, and monthly credit card reconciliation
- Participation in department brainstorming and idea generation sessions
MARTECH Ownership
- Creating and managing proper documentation of all final assets: distributing to appropriate team members; ensuring accurate metadata, tagging, and categorization for all final assets; product ownership of our DAM system, Canto
- Management of department asset inventory levels at various locations; product ownership of inventory system, Sortly (print collateral, signage, swag, etc.)
About you:
- 3+ years of real estate marketing experience along with post-secondary education in Marketing or a Business concentration.
- Strong communication skills, both verbal and written
- Superior understanding of the English language, with strong writing and editing skills
- A strong eye for aesthetic and brand
- Strong computer skills: a high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset
- A solid understanding of digital initiatives, including web application development processes, the benefits of SEO, and Google products including Analytics, Ads, and Webmaster Tools
- Experience with and knowledge of CRM software
- A valid driver’s license and access to a vehicle, to facilitate visits to and from Marcon’s different sites across the Lower Mainland as needed
- A sense of urgency: you meet deadlines, communicate issues proactively, and action items with appropriate speed
- Solution-oriented, positive-thinking and enjoy working in a multidiscipline collaborative environment
- Excel under pressure, and pivot gracefully when there is a change in plans
- Additional language skills are an asset
What We Offer
Marcon is committed to building an inclusive, inspired, high performance team culture, where our Core Values of Safety, Integrity, Teamwork, Passion, and Excellence guide how we show up every day. We have been awarded the Great Place to Work certification and this recognition reflects Marcon’s exceptional team whose dedication and collaboration create a workplace where we can all excel. If you are at the top of your game or want to find an environment to push you to it and if you want to find likeminded teams that strive for innovation and continuous improvement, we want to hear from you! Our competitive compensation package has been designed to reward our employees’ skills, competencies and performance that align with our culture. The compensation range for this role is $70,000 - $90,000 annually, depending on candidate experience and qualifications. Coupled with this base salary, we offer pay for performance bonus programs, excellent family health benefits, RSP matching, employee recognition programs and plenty of opportunity to socialize, have fun and build genuine relationships!
