We are seeking a highly motivated Associate of Influencer Marketing to join our Growth Marketing team. This role is perfect for someone who thrives in a data-driven environment, has strong organizational and communication skills, and is eager to take ownership of campaigns while maintaining a collaborative approach. The Associate will be responsible for managing performance-driven influencer campaigns, ensuring smooth execution and impactful results while continuously learning and growing in a fast-paced marketing environment. This is a performance-focused position rather than a brand-focused role, requiring analytical rigor and a results-oriented mindset.
Campaign Management:
- Coordinate and manage influencer campaigns from inception to completion, in-house and with our agency partners.
- Lead product seeding initiatives, ensuring that you are working with our VIP team in our distribution centers to provide our product to influencers.
- Develop campaign briefs and communicate requirements to influencers, balancing product messaging with emerging social trends.
- Ensure timely delivery of campaign assets and adherence to timelines.
- Generate and manage tracking codes and UTMs for campaign performance analysis.
Execution & Prioritization:
- Effectively prioritize tasks to manage multiple campaigns simultaneously, ensuring nothing falls through the cracks.
- Monitor campaign progress and address challenges promptly with a solution-oriented mindset.
- Collaborate with influencers to ensure campaigns adhere to brand guidelines and achieve their goals.
Data Management:
- Utilize Excel to input, manage, and analyze data feeds.
- Track and report on key campaign metrics and performance indicators.
- Prepare post-campaign reports highlighting successes, insights, and areas for improvement.
Collaboration:
- Work closely with the marketing team to align influencer campaigns with overall marketing strategies.
- Communicate effectively with influencers, ensuring a positive and productive relationship.
- Stay up-to-date with industry trends and emerging influencer marketing practices.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience managing performance-driven influencer marketing campaigns.
- Strong familiarity with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
- Proficiency in Excel, including data input and analysis.
- Strong organizational and project management skills with the ability to prioritize effectively in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Highly detail-oriented with a knack for problem-solving.
- Familiarity with UTM tracking and performance analytics.
- Experience working with influencer marketing platforms and tools such as AspireIQ, CreatorIQ.
- Knowledge of social media platforms, and emerging digital marketing trends for each platform, especially in the wellness & food verticals. Strong Familiarity/interest in Content/Content production.
- Creative thinking with a passion for influencer marketing and brand development.
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
#LI-HYBRID
Working Conditions
It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
