ABOUT CATALYST AGENTS
A growing marketing agency located in Yaletown, Catalyst Agents is a boutique marketing agency striving to deliver world-class integrated marketing campaigns. Consulting for recognized clients such as Concord Pacific, SkinCeuticals, L’Oreal, Max Mara, and more, Catalyst Agents is a pioneer in the multi-cultural digital marketing space and handles bi-lingual campaigns in English and Chinese, ensuring the marketing objective and messaging doesn’t get lost in translation. We are an entrepreneurial, performance-based, hard-working team that takes pride in our work.
ABOUT THE ROLE
If you revel in video storytelling, we want you to show us what you got. The Video Content Creator is someone who can create engaging, performance-based video content for social media, blogs and other digital platforms. The successful candidate will be creative and resourceful and have the skills to execute ideas. To be successful in this role, they must also be an avid user of social media platforms including TikTok, Instagram, YouTube, and Little Red Book. The role will create compelling storytelling visuals based on data insights, background research, and a thorough understanding of client needs and objectives. The successful candidate will have a proven track record of understanding how to build and engage a social media community across multi-lingual social media platforms. This role will report to the CEO and work alongside other Content Creators, Graphic Designers and Project Coordinators.
RESPONSIBILITIES
There are 3 key responsibilities in this role: Content Planning and Reporting, Content Creation and Community Management.
Content Planning and Reporting
- Prepare an organizedmonthly content calendar for each Client account that reflects your understanding of the client's strategy and business objectives.
- Plan and execute a video content strategy and storyboard digital content for short videos based on defined KPIs.
- Analyze performance statistics on a weekly and monthly basis so you can recommend what’s working and what’s not to refine our client content strategies.
- Weekly and monthly reports with performance indicators, performance trends, and your recommendations for each Client.
- Other content planning and reporting tasks as required.
Content Creation
- Film, edit, copywrite and publish short video content and photo carousels for digital and social media channels for Catalyst Agents’ internal brands and Client accounts. Channels include but are not limited to TikTok, Instagram, and website blog.
- Copywriting for social media content with style, tone, content and hashtags tailored for each platform.
- Copywriting for other digital and traditional media platforms as needed.
- Sourcing user-generated content online for reposting/sharing.
- Sourcing, vetting, coordinating with influencers to create social content.
- Maintaining all client and team assets in an organized manner.
- Create engaging social and digital content to achieve client marketing goals.
- Other content creation tasks as required.
Community Management and Engagement
- Setting and achieving community engagement and growth KPIs/metrics for each Client account. Monthly check-in with the Client and team to provide progress on Client monthly and annual KPIs.
- Driving engagement and followers by proactively interacting with the online community. This includes responding to DMs and comments on the account.
- Daily monitoring of social accounts, responding to DMs and inquiries.
- Reporting issues to your manager. Alerting the Client(s) to any potential issues, forwarding DM inquiries, and responding to comments, DMs, and inquiries in a timely manner.
QUALIFICATIONS (Here's what we expect from the successful candidate):
- Relevant post-secondary education with 4+ years of full-time experience (ideally at an agency) performing the 3 responsibilities outlined above.
- Language Skills: Native English fluency is required. Fluency in written and verbal Mandarin Chinese is an asset.
- A portfolio of your work creating content for skincare, cosmetics, fashion or other luxury retail sectors is a must.
- A portfolio or link to your sample work where you have applied social media content creation and editing tools, such as Iconosquare, Hootsuite, Later, Linktree, Canva and Capcut.
- Your resume clearly illustrates that you have created engaging content supported by Client growth and engagement numbers.
To Apply:
Forward a confidential resume and sample work portfolio to raymond@catalystagents.com with the subject line: Video Content Creator and we will review your resume. Only shortlisted candidates will be contacted for an interview.
