About Verto

We are a financial technology company, providing innovative lending solutions to clients. Our mission is to streamline the lending process while delivering exceptional customer support.

We offer:

Opportunities for career growth and professional development
A collaborative, fast-paced work environment in the financial technology space
Exposure to other businesses and an entrepreneurial environment

Summary

We’re looking for a Marketing and Commercial Officer to initiate and maintain marketing campaigns in the buy now, pay later (BNPL) financial market, with a focus on dentist practitioners.

Your responsibilities will include, but will not be limited to:

Securing meetings with high-potential BNPL merchant partners in the healthcare/dental sector
Establishing trust and credibility by crafting compelling outreach sequences (e.g., email, LinkedIn) and enabling business development with branded materials.
Assigning associates to visit dental clinics, collect insights, and build personal relationships with front-office staff and dentists.
Incorporating photo documentation of in-clinic materials and observing pain points that can shape marketing and sales strategies.
Maintaining relationships with “referral champions” and merchant partners, ensuring their continued engagement with Verto
Running brand awareness campaigns by engaging in dental conferences and forums, pursuing features in dental journals and blogs, and sponsoring webinars on financial strategies for dental offices
Streamlining Verto’s web presence with cohesive branding, and a unified landing page with Verto’s simplified offering
Managing Verto’s paid advertising campaigns on social media and Google

Required Skills, Knowledge or Experience

A bachelor’s degree in marketing, business management, finance, information technology, or a related field
Three to five (3-5) years of B2B marketing and account management experience in healthcare or finance
Experience in copywriting and content creation
Experience using design tools (Adobe Illustrator, Photoshop, etc.)
A great track record of running targeted campaigns
Proficiency in CRM management (HubSpot, Salesforce a plus).
Proficiency in omnichannel engagement automations (Braze a plus)
Proficiency in LinkedIn, Google, Facebook paid advertisement campaigns
Exposure to referral marketing and relationship-driven strategies is a plus

Salary & Benefits

$90,000 - $100,000 per year
Bonus linked to personal performance
Extended health benefits

Position Type

Type: Permanent, Full-Time, Hybrid (In Office)
Time Commitment: 40 hours per week, with occasional overtime required
Work Location: Vancouver, BC
Start Date: Immediate

Job Type: Full-time

Pay: $90,000.00-$100,000.00 per year

Benefits:

Extended health care

Work Location: In person

Verto

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Marketing and Commercial Officer