About Us:

Loulou Lollipop is a beloved brand in the baby and children's products space, founded by twin sisters with a mission to create beautiful, practical items for modern parents. Starting with our iconic beaded pacifier clip, we've grown into a comprehensive brand offering clothing, accessories, and care items that parents trust and love.

Position Overview:

We're seeking a dynamic Retention Marketing Specialist to drive our customer retention strategies though: email marketing, SMS campaigns, loyalty program and giving initiatives. This role is crucial in nurturing relationships with our community of parents and parents-to-be, creating meaningful connections that turn customers into brand advocates.

Key Responsibilities:

Email Marketing:

• Develop and execute strategic email marketing campaigns that drive engagement, sales and list size to support Ecommerce and Business to Business divisions

• Use basic graphic design skills to allow for updates to templates and creative within email platform and/or Canva

• Continued analysis and reporting of email flows, KPI targets and goal setting

• Create segmented email flows for different customer journeys (pregnancy stages, new parents, gift-givers)

• Write compelling email copy that resonates with our warm, supportive brand voice

• Ensure email programs are compliant with all applicable legislation

• Analyze email performance metrics and optimize campaigns accordingly

• Manage our email calendar and ensure timely deployment of all communications

SMS Marketing:

• Design and implement SMS marketing strategies that complement our email efforts

• Create engaging, concise SMS content that drives action

• Manage opt-in growth strategies and maintain compliance with messaging regulations

• Monitor SMS campaign performance and ROI

Loyalty & Ambassador Program Management:

• Oversee and optimize our customer loyalty program

• Create engaging rewards and incentives that encourage repeat purchases

• Develop strategies to increase program enrollment and engagement

• Analyze member behavior and implement retention strategies

• Design special perks and experiences for VIP customers

Company Giving

· Coordinate with our giving partners to maximize collaboration opportunities and increase awareness of efforts to increase customer affinity to our brand

Copy Writing

• Generally support the business by developing copy that supports the brand positioning and strategy that will be used in various touchpoints to ensure consistency across email, SMS, etc

General Tasks

• Project manage applicable aspects of partnership programs and collaborations to ensure consistency, timelines and excellence in execution

• Collaborate with external retail partners and distributors to increase list size, execute contests and other tasks as required

Required Qualifications:

• 3+ years of experience in email marketing and CRM

• Excellent writing skills in English with a high level of attention to detail

• Strong understanding of email, CRM and SMS marketing best practices

• Excellence in copywriting with an emotional connection

• Data-driven mindset with strong analytical skills

• Experience with email marketing platforms and CRM systems

• Willingness to collaborate in a dynamic and changing environment

Desired Skills:

• Experience with consumer-based ecommerce

• Understanding of customer lifecycle marketing

• Knowledge of marketing automation tools

• Experience with A/B testing and optimization

• Strong project management abilities

• Experience with Klayvio, Canva, Shopify and Google Analytics

• Google workspace, and MS Office

• Experience in a cross border business that operates in multiple languages and currencies

What We Offer:

• Opportunity to grow with a dynamic, expanding brand

• A hybrid work environment

• Collaborative work environment

• Competitive compensation package

• Professional development opportunities

• Employee discount on our products

The Ideal Candidate:

You're a creative marketer who understands the emotional journey of our customers. You can write copy that connects with parents on both practical and emotional levels, and you're passionate about building long-term customer relationships through meaningful engagement strategies. You like being part of a team and value making an impact recognizing that sometimes what is required is stepping outside the job description and your comfort zone to learn a new skill or try a new task.

Our Culture:

We pride ourselves on our warm, diverse, supportive company culture that mirrors our brand values. We celebrate the milestones of our customers' journeys and strive to make a positive impact in their lives through our products and communications.

Jan 2025

LOULOU LOLLIPOP

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Retention Marketing Specialist