What is Carbonhound?
We are a climate action software platform that helps small businesses measure and reduce their impact on the climate. We believe that in order to stop the climate crisis, we need to enable every business to do their part. Our product helps reduce barriers for companies by making easy-to-use tools and providing access to affordable expertise to help them transition to their low-carbon future. We are the operating system for decarbonization.
Why Carbonhound?
- Values Led: We fiercely protect our values of Integrity, Empathy and Empowerment and ensure that these values are true both inside the company and how we work with our clients. This alignment ensures that we limit the tension between ourselves and what our clients want.
- Impact: We are a small (but growing) team working on a huge and important problem. Come work at a company where you can make a real impact on the most important issue of our generation.
- Amazing team: We have an incredible team of passionate, hilarious and intelligent people. Come build the culture of the business with us and help co-create the company you have always wanted to work at.
- Strong Backing: From Verdexus, to Starforge and Highline beta, we are backed by some of the smartest pre-seed investors in Canada.
We're looking for a Growth & Marketing Specialist who loves learning about and working with customers across all industries and sizes to help them to meet their climate goals. As part of our commercial team you will be working hand-in-hand with our sales team to identify, engage and educate businesses to take the next step towards their climate goals.
Our dream candidate is passionate about building relationships, a lifelong learner, thrives with autonomy, enjoys working with a team to hit targets, and values their own growth.
Responsibilities
- Work with the sales and climate team to find leads creatively and have the first conversation with potential customers!
- Drive the lead generation pipeline with your time split between direct outbound efforts (email campaigns, calls, socials, etc.) and marketing initiatives (digital ads, webinars, etc.), with approximately 75% outbound and 25% marketing in the near-term
- Work collaboratively with the team to deepen relationships within the climate community
- Help democratize access to climate knowledge through in-person events, virtual webinars, digital media, and digestible educational resources (e.g. helping them decrypt standards like the GHG protocol and translate it into plain language)
- Support the team to identify strategic opportunities to reach more businesses looking to understand, measure, and reduce their climate impact
- Work with the product team to use the feedback and insights from your community interactions to create tangible improvements to the platform and generate business value
- Do startup stuff! Get involved in different initiatives across the business when the need arises
Knowledge Requirements:
- Understanding of concepts related to the climate crisis, causes, and solutions
- Demonstrated interest in sustainability and climate news through previous jobs or volunteer experience etc
- Strong communication skills (e.g. use clear, simple terms to explain complex topics)
- Started or responsible for growing a company, organisation, club, team, or project
- Bonus: High-Level understanding of GHG Protocol Guidance & ISO 14064 Standards
- Bonus: High-Level understanding of reporting frameworks (CDP, TCFD, B Corp, SBTi, etc.)
- Bonus: Knowledge of Hubspot, Asana, sales and marketing practices & skills, lead generation software & tech solutions
- Bonus: Can communicate effectively in French
You may be a good fit if you:
- Want to learn and get stuff done
- Are excited to make a massive impact at a growing startup
- Are passionate about contributing to a solution for the climate crisis
- Are a confident communicator and can get people excited about climate
- Have experience in business development and marketing roles (e.g. business development, consulting)
- Are tech-savvy and always want to be at the forefront of technology & solutions that help generate leads, measure outcomes and get our message in front of more people
- Are well organized and can manage many projects at the same time
