Discover Holidays is a prominent tour operator with a mission to craft and deliver custom travel itineraries that leave travellers with unforgettable experiences. Our expertise and dedication have made us a trusted name in the travel industry. We specialize in providing exceptional travel services in some of the most picturesque destinations, including Canada, Alaska, Australia, New Zealand, and Fiji.
We are looking for an experienced and results-driven Digital Marketing Coordinator to work at our downtown Vancouver office and assist in our performance marketing strategy. If you're a strategic, data-driven marketer who is passionate about travel and inspired by innovation, we want to hear from you.
Reporting to our Performance Marketing Manager, the Digital Marketing Coordinator will assist in the paid strategy and optimization of our marketing campaigns to increase acquisitions and conversions. The position will play a vital role in supporting the strategy, management, and ongoing performance of our paid channels across Google Ads and social media platforms. By assisting in the development and optimization of campaigns, you’ll contribute to driving brand awareness, engagement, and customer acquisition in alignment with our marketing objectives of the Discover Holidays brands.
Key Responsibilities:
- Create, run and optimize Google ad campaigns with guidance from the Performance Marketing Manager
- Support the setup and management of paid social campaigns (e.g. Facebook, Instagram) to ensure targeted reach, effective spend, and alignment with campaign goals.
- Coordinate with the Social Media Marketing Specialist and Graphic Designer to help create compelling assets tailored for paid social channels.
- Assist with conversion tracking using Google Analytics and Google Tag Manager, regularly monitoring key performance metrics.
- Contribute to performance analyses, identifying trends and insights to support optimizations and data-driven decisions.
- Compile and maintain detailed performance reports on digital campaigns for internal stakeholders, offering insights and recommendations.
- Help prepare specialized reports for external partners, providing data that reflects campaign impact and value, as requested.
- Collaborate with the marketing team to conduct keyword research and assist in SEO initiatives to optimize website content and improve visibility.
- Research potential new paid media channels (e.g., YouTube, Pinterest) and evaluate their relevance in driving brand awareness and growth.
Qualifications:
- Post-secondary education in Marketing or a related field
- 1-3 years of professional experience in digital marketing
- At least 1 year of experience in Google Ads and Paid Social Campaigns
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Google Tag Manager, Meta Business Suite, and Hootsuite (or similar platforms)
- Knowledge of SEO techniques and best practices a plus
- Exposure to additional paid media platforms (e.g., YouTube, Pinterest) a plus
- Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for asset creation
- An understanding of DTC marketing, ideally with travel, retail or lifestyle products
- Familiarity with the travel and tourism industry (seasonal trends, major players, and emerging destinations) a plus
- Excellent analytical skills, attention to detail, and an ability to prioritize based on impact
- An understanding of business metrics and an ability to optimize for them
- Strong communication and project management skills
- An ability to work collaboratively and autonomously
Employee Benefits:
- An annual salary of $65,000
- Three weeks vacation
- Comprehensive benefits package
- Employee Health and Wellness Program
- Travel Benefits, discounts and opportunities to explore the world
How to Apply:
Please submit your resume and a cover letter detailing your relevant experience to marketing@discoverholidays.ca with the subject line "Digital Marketing Coordinator."
