What you’ll do
The Personalization Pod team at Canadian Tire is an agile, customer-focused team that relies on data for marketing efforts in order reach out to customers on a more personal level. We are seeking a Marketing Specialist to join our team. Reporting to the Manager, Personalization Lifecycle, the Marketing Specialist will primarily be responsible for planning, executing, and reporting on customer focused campaigns. This position is key to supporting efforts to increase loyalty engagement across Canadian Tire.
Draft detailed marketing plans with clear objectives and requirements
Work closely with data analysts on the team to identify target audience segments and establish communication strategies to effectively reach them
Liaise with cross-functional teams for campaign planning, creation of assets, and execution of key marketing campaigns
Build out app campaigns such as push notifications, popups, and content cards, monitor campaign metrics and modify as necessary
Measure the success of marketing campaigns by analyzing metrics, identifying trends, and opportunities for improvements
Ensure generated insights meet standards of analytical and statistical rigour, highlighting gaps where necessary
Build and communicate reports on marketing efforts and campaigns providing data-driven insights, key learnings and next steps
Identify and troubleshoot issues as they arise with an entrepreneurial mindset, and provide scalable resolution with follow-through
Work on ad-hoc projects that leverage multiple internal and external sources of data such as sales, digital analytics, loyalty, etc.
What you bring
B.S. in Marketing, Business, or a related field
2+ years of relevant work experience
Proven experience in marketing campaign planning, design and execution
Knowledge of customer segmentation and targeting strategies
Proficiency with Braze or similar customer engagement platforms
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication skills for effective collaboration with design teams and stakeholders.
Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
Familiarity with digital marketing metrics and analytics tools, and ability to create compelling reports and presentations on campaign performance
Experience working with cross-functional teams in a fast-paced environment.
Strong ability to adapt to rapid changes in project requirements and priorities
Experience with visualization platforms such as Looker or Google Data Studio is a plus
Knowledge of SQL and Python is a plus
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
