Company Description
Vancouver Fashion Week is a premier event in the fashion industry, uniting designers and professionals from around the globe to celebrate creativity and diversity. Based in Vancouver, BC, it serves as a dynamic platform for connecting designers, media, celebrities, influencers, and industry leaders, fostering a vibrant global fashion community. Committed to inclusivity, Vancouver Fashion Week highlights and honors the creativity of diverse fashion styles.
Role Description
We are seeking a dynamic and results-driven Sales and Marketing Coordinator to lead our marketing initiatives and drive sales growth. This role will be responsible for developing and implementing effective marketing strategies, managing product lines, and enhancing our online presence. The ideal candidate will possess a strong background in sales, digital marketing, and product management, with a passion for achieving measurable results.
Responsibilities
- Develop and execute comprehensive marketing plans to increase brand awareness and drive sales.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage product development processes from conception to launch, ensuring alignment with market demands.
- Oversee email marketing campaigns, including content creation, audience segmentation, and performance analysis.
- Optimize website content for SEO to improve organic search rankings and enhance user experience.
- Collaborate with the sales team to create promotional materials that support sales efforts.
- Utilize Google Analytics and other tools to track campaign performance and generate actionable insights.
- Maintain the company’s e-commerce platform, ensuring product listings are accurate and up-to-date.
- Design visually appealing marketing collateral using Adobe Creative Suite.
- Manage the company’s WordPress site, ensuring content is engaging and optimized for search engines.
Skills
- Proficiency in SEO techniques and best practices.
- Strong understanding of product management principles.
- Excellent research skills to analyze market trends and customer behavior.
- Proven sales experience with a track record of meeting or exceeding targets.
- Familiarity with email marketing strategies and tools.
- Basic knowledge of HTML for website management tasks.
- Experience in e-commerce platforms and online retail strategies.
- Proficient in Adobe Creative Suite for designing marketing materials.
- Strong analytical skills with experience using Google Analytics for data-driven decision-making.
- Experience with WordPress for website management.
Join our team as we strive to innovate and grow in the marketplace. If you are passionate about sales and marketing, we would love to hear from you!
Job Types: Full-time, Part-time, Permanent, Fixed term contract
Contract length: 6 months
Pay: $18.00-$22.00 per hour
Expected hours: 20 – 40 per week
