Job Summary
We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and executing effective digital marketing strategies that enhance brand awareness, drive traffic, and generate leads. The ideal candidate will possess a strong understanding of digital marketing channels and tools, with a passion for leveraging data to optimize campaigns.
Duties
- Develop and implement comprehensive digital marketing strategies across various platforms including social media, email, and e-commerce.
- Utilize Google Analytics to monitor and analyze website performance, user behavior, and campaign effectiveness.
- Create engaging content for email marketing campaigns that resonate with target audiences.
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
- Collaborate with the design team to produce visually appealing marketing materials using Adobe tools.
- Optimize website content using HTML and CSS to improve user experience and SEO performance.
- Manage e-commerce initiatives to drive online sales and improve conversion rates.
- Utilize SQL for data analysis and reporting to inform marketing decisions.
Experience
- Proven experience in digital marketing or a related field is essential.
- Familiarity with tools such as Google Analytics, Adobe Creative Suite, CSS, HTML, and SQL is highly desirable.
- Strong understanding of email marketing best practices and e-commerce strategies.
- Excellent research skills with the ability to analyze data effectively.
- A creative mindset with strong attention to detail and the ability to work collaboratively in a team environment.
Join us in shaping our digital presence and making a significant impact on our brand's growth!
Job Type: Full-time
Pay: $70,000.00 per year
Additional pay:
Flexible language requirement:
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: Hybrid remote in Vancouver, BC
