At Twelverays, we are passionate about digital, development and advisory and obsess over every detail. We have no legacy, no ties to the past; we are free to find the right way. At Twelverays, our passion drives us.
About the role
The ideal candidate will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms to drive traffic, increase conversions, and maximize ROI. If you are passionate about digital marketing and have a proven track record in PPC campaign management, we want to hear from you.
Responsibilities:
- Create, manage, and optimize digital advertising campaigns in Google Ads, YouTube Ads and Facebook Ads.
- Research keywords, handle bid and ad management/optimization on a regular basis to achieve maximum efficiency
- Perform market research, competitor analysis and audience segmentation to achieve higher ROI
- Utilize Google Analytics, Google Tag Manager and Search console to analyze campaign performance
- Formulate campaign strategy in conjunction with your team lead, researching audiences, potential marketing channels, analyzing competitors, and testing new targeting ideas.
Skills, Competencies & Experience requirements:
- At least 2 years of experience managing PPC campaigns at scale.
- In-dept knowledge of PPC and SEM technologies and processes
- Google Ads, Google Analytics and Facebook certifications are a strong Asset
- B2B digital marketing experience is an asset
- Excellent knowledge of digital marketing concepts, terminology and experience working with transactional and non-transactional website
- Strong attention to detail & the organization skills to manage a substantial volume of active campaigns
- Proficiency in English, both spoken and written.
- Autonomy, attention to detail and team spirit
- Ability to adapt to a constantly changing and dynamic environment