Description
Job Title: Marketing Strategist
Location: Vancouver, BC
Department: Marketing
We are seeking a highly skilled Marketing Strategist to develop and implement effective marketing strategies that drive growth and increase brand awareness. The ideal candidate will have a deep understanding of market trends, customer behavior, and digital marketing tools to craft strategic campaigns. You will work closely with the marketing, sales, and creative teams to align efforts and achieve company goals.
Key Responsibilities
- Market Research & Analysis: Conduct market research to identify target audiences, competition, and new growth opportunities. Use data to forecast market trends and customer behavior.
- Collaboration with Teams: Work closely with sales, product development, and creative teams to ensure marketing initiatives align with the company’s brand and objectives.
- Budget Management: Create and manage marketing budgets, ensuring cost-effectiveness and ROI tracking for all campaigns.
- Performance Tracking & Reporting: Monitor and analyze the performance of marketing initiatives, providing regular reports and insights to improve future campaigns.
- Brand Positioning: Ensure consistent brand messaging and positioning across all marketing channels and materials.
- Customer Engagement & Retention: Implement strategies for customer acquisition, retention, and engagement, utilizing CRM tools and digital platforms.
- Staying Current with Trends: Stay updated on the latest marketing trends, digital tools, and industry developments to continuously innovate the marketing strategy.
Skills, Knowledge and Expertise
- Strong Analytical Skills: Ability to interpret data and analytics to make informed decisions and improve marketing efforts.
- Creativity: Ability to think outside the box and craft unique, compelling marketing campaigns.
- Digital Marketing Expertise: Proficiency in SEO, SEM, PPC, social media marketing, content marketing, email marketing, and web analytics tools (e.g., Google Analytics).
- Excellent Communication Skills: Strong verbal and written communication skills with the ability to present complex ideas to various stakeholders.
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, meeting deadlines and budgets.
Benefits
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Retirement plan with company match.
- Professional development opportunities.
- Fun and creative work environment.
Welcome to Fresh Form Draft – where imagination meets innovation in the world of architecture. Our firm is a dynamic and creative force that is dedicated to transforming spaces into living works of art. With a passion for design excellence and a commitment to pushing the boundaries of architectural possibilities, we pride ourselves on crafting environments that inspire, elevate, and resonate with both aesthetics and functionality.
Founded with a vision to redefine the architectural landscape, Fresh Form Draft brings together a team of diverse talents, each contributing their unique expertise to every project we undertake. Our collaborative approach ensures that every client’s aspirations are not only met but exceeded. From conceptualization to realization, we work hand in hand with our clients to bring their dreams to life, weaving their stories and desires into the very fabric of our designs.