Job Overview:
We are looking for a dynamic and creative Marketing Specialist with expertise in new media operations to join our team. If you are passionate about digital marketing and have experience in managing popular social media platforms, this opportunity is for you!
Key Responsibilities:
- Manage and grow brand presence on social media platforms such as Little Red Book (Xiaohongshu), Douyin and YouTube.
- Develop and execute social media strategies to increase engagement, drive traffic, and build brand awareness.
- Create engaging content tailored for each platform, including short videos, posts, and interactive campaigns.
- Collaborate with cross-functional teams to align marketing strategies with company goals.
- Monitor trends, analyze social media metrics, and provide actionable insights to improve performance.
- Assist in the planning and execution of marketing campaigns, both digital and traditional.
Qualifications:
- Minimum 1 year of experience in social media management or digital marketing, particularly with Little Red Book (Xiaohongshu), Douyin and YouTube.
- Strong understanding of current social media trends and the ability to create content that resonates with audiences.
- Fluency in Cantonese and Mandarin is considered an asset.
- Excellent communication and project management skills.
- BA in Marketing or a related field of study.
- Excellent writing and communication skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Wages start at $20/hr