You are an outstanding B2B Digital Marketing Specialist who lives and breathes B2B digital marketing. You possess a knowledge of digital marketing channels and tactics, with a specialization in B2B digital marketing and technology marketing. Sound familiar?
Please note: only candidates that are available to work in-person in the Greater Vancouver will be considered for this role. Please only apply if you are available to work in-person in Vancouver.
At Maven Collective Marketing, is a high-performance, high-impact marketing agency, recognized as a 2024 Top Digital Strategy Firm (TechBeheMoth), 2024 Best Company to Work With (GoodFirms) and 2023 B2B Agency of the Year (PRDaily), you will be responsible for helping strategize, design, and execute various digital marketing campaigns using a variety of digital tools and mediums across client accounts. After campaigns have been launched, you will extract and analyze data across multiple channels. This will include website launches, content marketing, events (both virtual & in-person), email marketing, social media marketing, paid advertising, SEO/SEM, brand development, video marketing, and more.
RESPONSIBILITIES:
Campaign Management
- Plan, launch, and manage multi-channel digital marketing campaigns, including paid search, display ads, social media, email marketing, and other mediums/channels.
- Clearly understand and implement digital marketing campaigns which fit client needs.
- Optimize campaigns to achieve KPIs such as click-through rates, conversion rates, and return on ad spend (ROAS).
- Drive experienced performance with qualified lead generation through paid advertising campaigns.
- Continuously monitor campaign performance and adjust strategies for improvement.
Content Development
- Collaborate with creative teams to produce compelling ad copy, landing pages, and social media content that aligns with campaign goals.
- Consistently demonstrate excellence in proficient business and technical writing, within the individual voice, tone and messaging of each client.
- Develop and implement content strategies tailored to specific target audiences and buyer personas.
Data Analysis & Reporting
- Analyze campaign data using tools such as Google Analytics, Google Ads, Google Search Console, Bing Webmaster Tools, Microsoft Ads, Moz/SEMrush/Ahrefs, and social media analytics platforms.
- Generate performance reports to present insights and actionable recommendations to clients and internal teams.
- Identify and set up the tracking of conversions at each step of the user journey to accurately attribute results to different marketing tactics.
- Conduct A/B testing to refine messaging, creative, and targeting strategies.
Strategy Development
- Perform in-depth research and compile data to identify potential gaps, market trends, and new opportunities to support ongoing strategies.
- Research industry trends, audience behavior, and competitor activities to inform strategic planning.
- Identify opportunities to integrate emerging digital marketing trends and technologies into client strategies.
- Develop comprehensive marketing roadmaps that drive lead generation, brand awareness, and revenue growth.
Technical Execution
- Set up and manage ad accounts across platforms such as Google Ads, Microsoft Ads, LinkedIn, Reddit Ads, Meta (Instagram), etc.
- Implement tracking and analytics solutions, including conversion tracking, event tagging, and pixel management.
- Ensure SEO/AEO/SEM/Email/Social Media best practices are integrated into content and web strategies.
Team Collaboration
- Work closely with cross-functional teams, including designers, copywriters, and developers, to ensure cohesive campaign execution.
- Contribute to brainstorming sessions for innovative marketing strategies and tactics.
- Share insights and recommendations to improve workflows and team efficiency.
Client Collaboration
- Work in collaboration with a fast-paced team on paid advertising, sales outreach campaigns, nurture email marketing, and other buyer journey initiatives.
- Partner with teams/clients to define their digital marketing objectives and tailor strategies to meet their unique needs.
- Collaborate with our internal team to execute specific initiatives and campaigns to meet the objectives of the broader strategy.
- Provide regular updates and maintain open communication to ensure alignment with client expectations and goals.
Compliance & Quality Assurance
- Stay updated on platform policies, ad guidelines, and industry regulations.
- Review and approve campaigns for accuracy, compliance, and quality assurance before launch.
QUALIFICATIONS:
- Marketing Bachelor's degree or equivalent preferred, or Digital Marketing Diploma.
- Experience in B2B marketing and technology marketing.
- Experience with Google Ads, Microsoft Ads, LinkedIn Advertising & Social Media Advertising is a must.
- Experience with SEO and SEM, content marketing is a must.
- Experience with CMS (e.g. WordPress, Hubspot), MAS (e.g. Hubspot, ActiveCampaign, ClickDimensions, Dynamics Marketing), and CRM (e.g. Dynamics Sales, Hubspot CRM) systems is an asset.
- Experience with B2B social media campaigns (e.g. Twitter, LinkedIn, Instagram) is desired.
- Experience with Google Analytics, Google Search Console, Google My Business, Bing Places, Microsoft Clarity, and Bing Webmaster Tools is an asset.
- Fluency in Microsoft 365 suite (Outlook, Excel, Word, PowerPoint, Teams, SharePoint, OneNote, Copilot) is required.
- Excellent written, verbal, and collaboration skills, native or professional English required.
- Agency experience or diverse backgrounds in different roles, and companies, are a plus.
- Excellent interpersonal skills and ability to engage a cross-functional team.
- Grasp of digital marketing best practices and emerging digital tools.
- Comfortable being in a client-facing role and speaking to process and results.
BENEFITS:
- Collaborate & learn from an outstanding team of Award-Winning B2B Marketing Mavens.
- Thrive with a Flexible Work Schedule & Remote (Hybrid) Work environment.
- Enjoy generous Vacation Days & BONUS Days Off throughout the year.
- Score a Healthcare Spending Account, Disability Insurance & Life Insurance.
- Build for retirement with Group RRSP and Monthly Company Contribution Matching.
- Delight in an Office Spending Account with new hardware & peripheral technologies.
- Gain supportive Employee Well-Being & Mental Health Services Benefits to support work & life balance.
- Engage with Employee Appreciation, Team & Company Events as a Maven.
- Grow with multiple Professional Development Opportunities & Mentorship.
- Work with the latest Digital Marketing, Analytics & Marketing Automation Tools & Software.
COMPENSATION
The annual total compensation package for this role ranges from CAD 55,000 to CAD 75,000. This comprehensive package includes a competitive base salary, performance-based bonuses, and a robust benefits plan. Our benefits encompass healthcare spending accounts, group retirement savings plans with matching contributions, office spending account, and paid time off, ensuring our employees are well-supported both professionally and personally. Additionally, we offer opportunities for professional development and career growth, reflecting our commitment to investing in our team’s future.
WHO IS MAVEN COLLECTIVE MARKETING:
We're committed to delivering measurable results and exceeding expectations. Our entrepreneurial mindset means we work hard while working collaboratively and creatively to achieve wins for our clients and for our team!
Recognized as 2023 B2B Agency of the Year by PR Daily and Top 10 Digital Marketing Companies in Canada 2023 by MarTech Outlook Magazine, Maven Collective Marketing is a leading B2B marketing agency that specializes in delivering measurable results for SaaS and software services clients worldwide, with a focus on Microsoft Partners. Our award-winning services encompass a wide range of digital marketing strategies, including branding, SEO, content development, website design/development, event marketing, paid advertising, etc. Plus, Microsoft Partner Marketing services including Commercial Marketplace listings, Co-Sell Ready listings, Partner Solutions Adoption Gallery listings, Partner profiles, innovative MS Partner Digital Self-Audit packages and tailored content creation services as the exclusive Content Development Services Provider for MSDynamics World.
Since 2012, Maven Collective has consistently garnered prestigious industry recognition with accolades from Clutch, AVA Digital, w3, Davey, WebAward, dotComm, Ragan PR Daily, Summit Creative, and Summit Marketing Effectiveness. As a certified Google Partner, HubSpot Solutions Provider, ClickDimension Certified Business, ActiveCampaign Official Agency Partner, and Dripify Affiliate, Maven Collective's expertise sets us apart, supporting longstanding relationships with many valued clients.
HOW TO APPLY:
Please send us your resume, cover letter, and 3 reasons why you want to become a Digital Marketing Maven with Maven Collective Marketing.
