Alumni Engagement Officer - Advancement and Alumni - FT Support - (32016)
Description
Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.
We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.
If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.
Job Details
Position Title: Alumni Engagement Officer
Status: FT Support
Hours: 40 hours per week
Faculty/Department: Advancement and Alumni
Campus/Location: North Campus, Hybrid setup
Salary: FT Support Payband H (Start $36.29 – Max $42.13)
About The Alumni Engagement Officer Role
The Alumni Engagement Officer at Humber Polytechnic is a pivotal member of the Advancement and Alumni team, dedicated to strengthening the relationship between the institution and its alumni community. Reporting to the Manager of Alumni Engagement, this role is responsible for designing, implementing, and evaluating key alumni engagement programs that foster lasting connections and cultivate strong, ongoing relationships with internal college partners and external community stakeholders. The officer will lead initiatives like Humber Alumni Connect, Alumni Marketplace, Alumni Stories, Contests, Spring/Fall Convocation, and other engagement programs, playing a vital role in driving alumni involvement and loyalty.
In addition, the Alumni Engagement Officer will leverage social media and digital platforms to enhance engagement through targeted digital content. The officer will create and execute dynamic content and campaigns that resonate with alumni on multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. This role also serves as the alumni data champion, ensuring that valuable insights are gathered and used to shape engagement strategies that drive long-term success.
Collaboration is key in this role, as the officer will work with key internal partners to ensure alumni initiatives are aligned with the broader goals of the institution. The officer will actively engage with alumni across multiple channels, providing responsive communication and building relationships that reflect the strategic vision for Humber’s alumni relations. Through innovative program development and a data-driven approach, the Alumni Engagement Officer will contribute to creating a vibrant and connected alumni community at Humber.
Alumni Engagement Initiatives
Design, implementation and evaluation of key alumni engagement programs that foster lasting connections between Humber graduates and the institution. The officer will lead engagement initiatives, including New Grad Engagement Campaigns and the Humber Alumni Connect program.
- Collaborate with the Manager, Alumni Engagement, and other staff to plan and develop an annual schedule of Humber Alumni programs, events, and activities for internal and external communities;
- Plan, coordinate, execute, and evaluate in-person, virtual (requires familiarity with virtual platforms, such as Zoom, Teams, etc.), and hybrid programs with clear objectives, critical paths, and strategic planning;
- Implements aspects of key alumni programs, including Humber Alumni Connect, Alumni Marketplace, Alumni Stories, and Spring/Fall Convocation;
- Work across college departments (Athletics, Career Services, Student Union) to build awareness of alumni programs, benefits, and opportunities;
- Maintain contact with faculties and stakeholders, planning activities that benefit alumni on and off campus;
- Collaborate with Manager, Alumni Engagement and Director, Alumni Engagement on annual marketing and engagement plans for alumni programs;
- Coordinate event logistics including, but not limited to, catering, entertainment, venue setup, collateral, signage (digital and print) and equipment procurement;
- Create event collateral, manage registrations, and provide on-site support for alumni and stakeholder engagement;
- Conduct post-event debriefs to assess success, track and compare metrics and identify areas for improvement;
- Research, engage, and build relationships with new, current, and past featured alumni to create opportunities for Humber and its alumni community;
- Recruit alumni as ambassadors, guest speakers, volunteers, and mentors through meaningful engagement opportunities to build long-term, beneficial internal and external relationships;
- Oversee alumni email account and correspondence on relevant matters, guiding alumni and other stakeholders and providing information and direction on Humber/Alumni/service-related requests;
- Research and integrate new engagement strategies, including virtual and hybrid events, into alumni programming;
- Stay updated on alumni behaviour, demographic trends, and new engagement techniques to enhance programs
Social Media & Digital Content
Develop and deploy social media campaigns to engage alumni across platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging channels. Create compelling, story-driven content, video and digital assets and presentations that strengthens and informs alumni and community connections and enhances Humber’s brand. Ensure content is optimized for each platform, following best practices for accessibility and industry standards.
- Generates ideas, writes, and produces professional-quality social media content aimed at growing engagement on Humber Alumni’s social media channels, driving traffic to the Alumni website, content and additional Humber pages, and informing Humber’s donor and alumni community;
- Leverage public-facing channels through organic and paid methods to market alumni programs and events, as well as develop initiatives to strengthen alumni, community and current and prospective student connections;
- Collaborate with internal teams and external agencies to develop/source creative assets and curate user-generated content;
- Write briefs, draft messaging, film, and edit videos for Instagram Reels, and YouTube Shorts; appear on camera, provide voiceovers, and capture video content using mobile devices;
- Partner with faculties and departments to promote key initiatives, ensuring the integration of social media best practices and recommended actions;
- Research, fact-check, and edit content to ensure accuracy and credibility before publication while remaining on brand;
- Manage a social media calendar to schedule and publish content;
- Implement analytics, accessibility features (e.g., srt files, alt text), and provide live event coverage, including filming, interviews, and real-time posting;
- Monitor and engage with social media audiences, including other Humber channels, and respond to inquiries promptly and manage sensitive comments or crises with sound judgment, escalating when necessary;
- Engage, encourage dialogue, and respond to social media queries and concerns with a customer service focus;
- Leverage user-generated content by seeking permissions and contributing creative ideas to enhance Humber Alumni’s/community’s messaging;
- Build and run social media advertising campaigns through Meta Ads Manager, and optimizing campaigns based on performance insights;
- Stay informed on the latest social media trends and industry innovations to drive cutting-edge content and engagement strategies.
Data Management & Insights
Act as the lead advocate for alumni data, ensuring accurate capture, maintenance, and analysis of engagement information. Leverage data insights to refine alumni engagement strategies and measure program effectiveness.
- Collaborate with the Advancement Services team to ensure timely imports of new alumni data into Raiser’s Edge, while accurately tracking all alumni engagement activities within the database;
- Updates/maintains accuracy and integrity of alumni constituent records in Raiser's Edge database (over 300,000 records);
- Validate eligibility for affinity partner programs, such as TD Insurance, to ensure alumni meet qualification criteria;
- Reviews and responds to requests for alumni distribution lists for email communications, including recurring newsletters and ad hoc campaigns;
- Lead the membership review and approval process for the Humber Alumni Connect app, currently serving over 15,000 members, with a projected annual growth of 30%;
- Provide regular performance reports on alumni initiatives and campaigns, highlighting their overall impact;
- Analyze social media performance using native platform analytics/other social tools, define key performance indicators (KPIs), generate detailed reports, understand platform audiences, top-performing content and post times, and refine content strategies to maximize engagement;
- Take initiative to monitor, identify and track alumni success, engagement and actions for the purposes of lead generation, engagement scoring and recognition of alumni achievements
Qualifications
About You:
About
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success! If this sounds like you, keep reading:
Education
Three year diploma or degree, with a focus on Media Communications, Media Foundations, Mass Communications, Professional Writing, Journalism, Marketing, Public Relations and/or Graphic Design.
Experience/Skills
- Demonstrated ability to develop strong relationships and partnerships, excellent communication and interpersonal skills, attention to detail is essential, demonstrated expertise in development and assessment of programs and activities to meet strategic goals;
- Experience building and executing Alumni and Advancement initiatives, with Raiser’s Edge and experience working with alumni from diverse backgrounds is preferred;
- Humber alumni status will be considered an asset.
- Experience in building and engaging social media communities, developing and executing paid and organic social media campaigns and analyzing social media data in a professional capacity.
- Experience producing social media assets, including photos and short-form video content (such as TikTok, Instagram Reels and YouTube Shorts) with a creative understanding of how to apply trends on corporate social media channels.
- Advanced knowledge of social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube and their respective ads manager tools.
- Proficiency with Canva or Adobe Creative Suite to create social media graphics and CapCut, InShot or other mobile video editing tools to create social media video content.
- Knowledge of the post-secondary sector and related experience would be considered an asset.
If this sounds like you, we'd love to hear from you! At Humber Polytechnic we don't just accept difference we celebrate it! Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber!
What's in it for you?
- An opportunity to be a part of building Humber's future.
- Be part of a diverse, hard-working, and supportive team.
- Tools and technology that will allow you to succeed at your job.
- Amazing perks!
We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted. Consideration for Support Staff (Article 17 of FT Support Staff and Article 19 of PT Support Staff) positions will be given to internal employees in accordance with the respective Collective Agreements.
Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.
Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify. Humber’s diverse workplace also supports Francophone workers and young workers.
Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.
Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment (humanrights@humber.ca).
Hours Per Week: 40Position Type: FT SupportPayband: H
Minimum Salary
: 36.29
Maximum Salary
: 42.13
Work Locations
:
North Campus
205 Humber College Blvd.
Etobicoke M9W 5L7
Job Family
: AdvancementDeadline to Apply: February 7, 2025
Job Posting
: 1/24/25Department: Advancement and Alumni
