Purpose
The Brand Marketing Coordinator reports to the Brand Manager, Global Marketing and is critical in bringing the brand to life across all channels and delivering on our world-class experience to our guests, partners and other important stakeholders.
They will work within the Global Marketing team, coordinating, implementing, and elevating global marketing initiatives that will ladder up to Rocky Mountaineer’s strategic vision and support key business drivers. Being a bridge between the pillars within the Global Marketing team, they will work collaboratively with the broader marketing team and with team members across the organization to elevate the Rocky Mountaineer brand, enhance the guest experience, and deliver key projects.
The coordinator in this role requires a good foundational understanding of brand management, project management, and the creative design process.
Please note this is a 12 Month Fixed Term Contract.
Key Areas of Accountability
Marketing project coordination
- Support the brand, content & customer insights teams and broader marketing team in the development and execution of marketing projects and deliverables, from project initiation to final sign-off (e.g. annual sales brochure, campaigns, guest collateral, etc.).
- Support the brand marketing team in the implementation of new brand identities and products into the overall travel ecosystem.
- Develop briefs and workback schedules ensuring all projects are completed efficiently and on time.
- Work closely with our procurement team to align on suppliers and develop and track projects budgets to ensure all projects are completed within scope.
- Develop strong working relationships with relevant third-party vendors and partners such as creative and design agencies, printers, translators, writers and other creative freelancers.
- With critical thought and meticulous attention to detail, proof and review marketing materials across all channels.
- Review all deliverables to ensure consistency with our brand/graphics, and tone of voice guidelines.
- Work closely with other internal stakeholders, outside of marketing, to understand their needs and requirements from our team, and deliver accordingly.
- Support the brand team on the management of photo shoot and video shoot logistics.
Guest collateral creative and execution
- Support on driving the development and coordination of all guest collateral, from pre-travel to onboard the train to our destinations, including creative briefs, creative design, printing specs, paper stock, workback schedules, approval processes, translations (as needed) and final sign off.
- Conduct research, fact-check articles, update mile markers and the routes map in the Mile Post onboard newspapers.
- Work with the procurement department on the printing of all creative materials by exploring options for paper stock, binding process for booklets, etc.
- Review printer press proofs on key collateral pieces for correct colour and type.
Creative support
- Support in the creation and review of product and third-party partner content at the discretion of the Brand Manager.
- Monitor and share travel and social media trends that are relevant to the brand and that support increasing brand relevance.
- Design simple/basic assets/deliverables (i.e. internal posters, flyers, banner ads, templates, etc.).
- Manage, update and distribute the brand guidelines as required.
- Review internal and external deliverables from the wider marketing team and organization from a brand perspective, ensuring consistency across all deliverables, channels and audiences.
- Update design files in InDesign or PhotoShop, that require minor updates.
- Write copy for owned channels and deliverables on an ad hoc basis, including emails and other guest-facing communications.
Marketing operations
- Manage and traffic the Global Marketing inbox requests and workstreams.
- Process documents, reports, correspondence and data entry requirements to support the Global Marketing team.
- Manage the digital asset library including coordinating the uploading, tagging and ongoing management of video and photography assets.
- Map the process of key marketing initiatives that require cross-functional teams to execute, in order to optimize workflow and business outcomes.
- Support in creating POs in financial system, invoice management with our suppliers, and working with finance on invoice payments
Qualifications
Education / Certifications / Licenses
- Post-secondary degree/diploma in Marketing, Communications, or Business required
Experience
- 1-2 years’ experience in marketing roles (agency or client)
- Experience in brand marketing
- Experience in travel/tourism is considered an asset
Skills
- Service-oriented with a strong customer focus
- Experienced in evaluating creative and recommending improvements to improve results
- Strong verbal and written communication skills
- Strong editing and copywriting skills
- Strong attention to detail; proofing, auditing
- Advanced MS Office skills; basic knowledge of Adobe Creative Suite
- Basic budget management skills (within Excel)
- Excellent cross-functional collaboration skills
- Confidence in leading multi-faceted projects
- Ability to make decisions and effectively communicate information
Work Environment
- Vancouver-based; hybrid role with minimum 3 Days in office.
Compensation
- The base salary offered for this role is $52,000 - $60,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Rocky Mountaineer’s Bonus Program
Eligible Benefits
Rocky Mountaineer supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:
- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability, and Accidental Death & Dismemberment policy
- Travel emergency assistance
- Vacation time, sick time and company holiday pay
Rocky Mountaineer is an equal opportunity employer, driven by our values of creating meaningful moments, being one team and achieving extra ordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members.
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