Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Driven to bring Canada's most iconic brands to life through innovative media strategies? Come join us at Loblaw Agency, the powerhouse behind President's Choice, Shoppers Drug Mart, and more, seeks a Media Strategist to join our dynamic team. You'll own the execution and optimization of 360 campaigns for our No Frills and Joe Fresh banners across diverse channels, collaborating closely with internal teams and external partners to deliver exceptional results for our beloved brands. If you thrive in a fast-paced environment and are passionate about data-driven media planning, we want to hear from you!
What you’ll do:
Lead the development, execution, and management of media plans from briefing through trafficking, billing, and post-campaign reporting, ensuring strategic alignment for national and market-specific initiatives across the portfolio.
- Coordinate the trafficking of creative assets for campaigns, collaborating with media teams, creative partners, agencies, and vendors to ensure timely and accurate execution.
- Work closely with cross-functional teams, including brand, audience, creative, and digital analytics teams, to develop and implement comprehensive 360-degree campaign strategies.
- Analyze digital, social, and search performance metrics, providing timely recommendations to address issues and optimize results.
- Maintain financial records by managing BCRs, approving invoices, and creating purchase orders or scope of work documents.
- Oversee project timelines, including detailed workback schedules, and provide regular status updates on campaign execution.
- Communicate proactively with team leads, internal teams, and agency partners to adjust media strategies in response to market and competitive changes.
- Assists in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.
- Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans.
Does this sound like you?
- 2-3 years of direct experience in developing, implementing, and driving media campaigns on client or agency side including budget and project management.
- Experienced in working with cross functional teams across internal and external clients.
- Education University Degree or College Diploma in Communications/ Media/ Marketing/ Advertising or a related field is preferred.
- Proven knowledge and experience in the execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
- The ability to ensure that the execution of tactics remains on brand and on target.
- Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
- Ability to innovate and think outside-of-the-box with willingness to always learn.
- An ability to move easily between strategy, plan development and ‘hands-on’ execution.
- Highly organized, able to prioritize multiple projects effectively.
- Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
- Strong project and people management skills.
- Strong Analytical Skills – able to understand metrics & measure results.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
