In-House Content Creator – Fitness Supplement Brand
Location: Vancouver, BC (Onsite)
Employment Type: Part-Time
About Pearl West
At Pearl West, we’re redefining e-commerce and empowering individuals to achieve their fitness goals through our innovative fitness supplement products. With a strong athlete ambassador program and several viral social media successes, we’re poised for exponential growth. We are now seeking a creative and hands-on In-House Content Creator to elevate our brand presence through engaging, high-quality content.
Overview
The In-House Content Creator will be responsible for conceptualizing, creating, and publishing compelling video content tailored for social media platforms. Your work will directly contribute to increasing brand visibility, driving engagement, and boosting sales.
This role is ideal for a passionate content creator with a deep understanding of social media trends, fitness culture, and storytelling. You’ll play a key role in shaping our digital presence by crafting engaging content that resonates with fitness enthusiasts and drives organic and paid campaigns.
Key Responsibilities
- Content Creation: Develop, script, film, and edit short-form videos that showcase our products and align with our brand identity.
- Social Media Posting: Publish content on platforms like Instagram, TikTok, and YouTube Shorts, maintaining consistency with the brand voice.
- Product Storytelling: Create innovative content that highlights our fitness supplements’ benefits in a relatable and authentic manner.
- Trend Analysis: Stay ahead of trends in fitness and social media to create fresh, impactful content.
- Performance Tracking: Monitor content metrics to measure engagement and identify areas for optimization.
- Asset Management: Build a library of reusable content assets for future campaigns and collaborations.
- Team Collaboration: Work closely with internal teams to align content with marketing campaigns and new product launches.
Day-to-Day Activities
- Brainstorm, storyboard, and script weekly creative video concepts.
- Film fitness-focused product demonstrations, tutorials, and lifestyle content.
- Edit raw video footage into polished, shareable content optimized for social media.
- Repurpose content for use across different formats, such as Instagram Stories and TikTok Reels.
- Collaborate with athlete ambassadors during events and shoots to create authentic content.
- Conduct competitive analysis to identify new creative opportunities.
- Research and experiment with tools to enhance content quality.
What We’re Looking For
- Experience: Minimum 2+ years in content creation with a proven track record of creating engaging video content, preferably within the fitness industry.
- Technical Skills: Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, Canva). Strong filming and editing expertise, including knowledge of lighting, angles, and framing.
- Social Media Mastery: In-depth understanding of TikTok, Instagram, and YouTube Shorts trends and algorithms.
- Fitness Passion: Personal involvement in the fitness industry (e.g., gym-goer, athlete) and knowledge of health trends.
- Creativity & Organization: Ability to translate ideas into visually compelling content while managing multiple projects efficiently.
- Communication Skills: Strong collaboration and interpersonal skills to work effectively with teams and ambassadors.
- Location: Availability to work onsite in Vancouver, BC.
Key Performance Indicators (KPIs)
- Post a minimum of 4 high-quality videos per week across platforms.
- Achieve 10% month-over-month growth in organic engagement (likes, comments, shares).
- Drive 10% organic sales growth attributable to content campaigns within 6 months.
- Create 10+ reusable content assets monthly for organic and paid campaigns.
- Maintain an 85% adherence rate to the posting schedule.
- Execute 4 themed content campaigns per quarter.
- Achieve 3 viral posts quarterly, generating 3x the average engagement.
- Produce videos with an average completion rate of 65%+ for viewership.
- Increase TikTok and Instagram followers by 15% quarterly.
Perks & Benefits
- Competitive part-time compensation.
- Access to fitness supplements and company discounts.
- Opportunities to work closely with fitness ambassadors and industry influencers.
- Flexible hours and creative autonomy to experiment with new ideas.
- Professional growth opportunities in content creation and social media strategy.
How to Apply
If you’re excited about this opportunity and think you’d be a great fit, we’d love to hear from you! Please send the following:
- Your Resume: Highlighting your relevant experience and skills.
- Portfolio: Include links to your video content, especially examples relevant to social media platforms like TikTok, Instagram, or YouTube Shorts.
- Cover Letter (Optional): Share why you’re passionate about this role and what excites you about working with a fitness supplement brand.
What to Expect in the Application Process
- Assessment: Selected candidates will be invited to complete a creative assessment. This will involve creating a short-form video showcasing a fitness or product-related concept to evaluate your storytelling, technical, and creative abilities.
- Interview Process: Based on the assessment results, we will choose candidates to proceed to the interview stage.
Join Pearl West as we redefine the fitness supplement space and build a community of empowered fitness enthusiasts. If you’re a driven and innovative content creator ready to make an impact, we’d love to hear from you!
