Marketing and Social Media Specialist

YouthLink • Full-time • Scarborough, ON, CA • C$ 30 / hour • 17h ago

January 8, 2025 Posting #1467

YouthLink believes in the potential of every youth. We are dedicated to providing them with the support, guidance and opportunities they need to make positive life choices. We provide youth with brief and ongoing counselling, in-home wraparound support, shelter, housing, educational support, and safe drop-in spaces. YouthLink works towards equitable outcomes for youth in our community and, as such, is committed to equity-based hiring practices.

We welcome applications from candidates who reflect the communities we serve, particularly candidates from Black communities, Indigenous communities, and racialized people, persons with disabilities, members of diverse gender identities and people with lived experiences. We are seeking candidates who demonstrably operate and practice from an equity and trauma-informed lens. We encourage applications from passionate professionals who will help us dismantle systemic barriers and will embrace working outside of Euro-centric practices.

FEE FOR SERVICE - Marketing and Social Media Specialist

(35 hours/week)

(1 year contract)

Non-Bargaining Unit Position

YouthLink’s Marketing and Social Media Specialist is a skilled professional responsible for developing and executing marketing and social media strategies. They create engaging content, optimize YouthLink’s pages, and foster community and client interaction. With expertise in social media marketing and analytics, they drive customer engagement, website traffic, and revenue growth. The incumbent must be capable of establishing YouthLink’s offline and online presence and brand value by promoting YouthLink services to youth, parents and the community.

Your Role

What does a social media specialist do at YouthLink?

Planning and developing marketing and social media campaigns
Analyzing and running campaigns
Crafting compelling content
Update social media content across all channels and social media accounts

· Utilizing the use of videos, photos, infographics, and text posts on social media platforms

· Creation and dissemination of print and electronic brochures, posters, and advertisements

· Advises on signage to promote YouthLink services

Engaging with customers and followers on different channels
Staying on top of the latest social media trends
Analyze customer expectations according to past social media activity
Define key performance indicators for social media campaigns

Responsibilities:

The responsibilities include building and executing social media strategies, generating and publishing daily content, optimizing company pages on various platforms,

moderating user-generated content, analyzing social data, and collaborating with all departments to manage reputation and coordinate actions.

They must be capable of creating content that will foster community interaction.
Must be a media specialist and knowledgeable in various social media platforms and utilize analytics to drive youth and parent engagement, website traffic, and growth.
They possess expertise in social media marketing, strong consulting and communication skills, and knowledge of web design and online marketing.
As a social media specialist they are customer-oriented, detail-oriented, and capable of multitasking effectively.
Developing a comprehensive social media strategy to increase visibility and YouthLink’s brand recognition
Creating and managing all published content including images, video, written brochures, posters, ads
Monitoring, listening and responding to users comments and reactions
Designing, creating and managing promotions and social ad campaigns
Advertising special events to reach the community and potential funders
Managing efforts in building online reviews and reputation
Building and executing social media strategies
Generating and publishing daily content
Optimizing company pages on various platforms

Supports Organization’s Strategy:

Actively contributes to the organization’s Strategic Plan by participating in initiatives and committees to support the overall plan.

Additional duties as required.

What You Bring

Bachelors degree in marketing, digital marketing, internet marketing or related field.

Two (2) years experience in content management and creation.
Demonstrated ability to develop a comprehensive marketing strategy both online and in print
Operating using an Anti-Black Racism lens is an asset.

Knowledge of digital marketing trends: familiarity with the latest social media trends and knowing how to use them for business growth
Strong communication skills: the ability to communicate effectively with followers and customers to build relationships and increase engagement
Strategic planning abilities: knowing how to plan and implement successful campaigns across multiple channels
Time management skills: the ability to stay organized and manage time effectively to ensure tasks are completed on schedule
Copywriting skills: the capacity to write effective copy and create compelling content that informs and entertains
Creative thinking: the talent to come up with innovative marketing ideas for content and campaigns
Basic design skills: having an eye for detail and the capacity to create aesthetically pleasing visuals such as infographics or videos
Understanding principles: knowing how to use print and social media channels to generate funding and increase potential client awareness
Analytical understanding: the capacity to interpret data correctly to inform campaigns and measure results
Familiarity with analytics tools: knowledge of the most popular analytics platforms such as Google Analytics and how to analyze data from those sources
Customer service experience: having prior experience handling customer inquiries and complaints on social media
Experience with social media tools: knowledge of the most popular social media management tools and how to use them to optimize posts
Marketing: Understanding the principles of marketing to our diverse community
Communication skills: to effectively communicate with all stakeholders, including senior management and content developers
TEAM Dynamics: able to work with staff and the management team to create compelling content, or advertise programming
Proficient in French is an asset.
Bilingualism is an asset.

Other Requirements:

Vulnerable Sector Police Check is required.

Work Hours: 35 hours per week.

Work Location: Head-office (636 Kennedy Road, Scarborough)

Fee for Service Rate: $30.00 per hour.

How to Apply

· Submit application to adminposting@youthlink.ca - Please quote posting #1467 in the subject line.

As an organization committed to equity and justice in our community, we believe lived experience and knowledge of equity, diversity, belonging and anti-Black racism is a critical component in our recruitment process. If you have a disability and require accessibility accommodations with the application process, please contact accessibility@youthlink.ca.

· Application Deadline: Open until Filled.

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Pay: $30.00 per hour

Expected hours: 35 per week

Benefits: