Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
Definity Insurance is seeking a dynamic Specialist in Broker Marketing to drive business growth and loyalty through the recommendation, implementation, and measurement of Definity and Economical broker marketing communication for a select insurance portfolio. Reporting to the Manager, Broker Marketing and Experience, this role will be responsible for recommending and delivering effective b2b (and select b2b2c/b2c) marketing communication plans; contributing to a positive, empowering culture of collaboration and excellence; partnering effectively with business and sales stakeholders to develop and implement integrated marketing communication plans that build relationships and deliver results; tracking progress; searching for and applying audience insights, research and best practices; recommending and tracking budgets; and influencing broker experience.
What can you expect to be accountable for in this role?
Leadership & Collaboration:
- Drive broker growth and loyalty through the recommendation, cross-functional implementation and reporting of relevant targeted broker integrated marketing communication plans against a select insurance portfolio.
- Contribute to a positive, empowering culture of collaboration and excellence.
- Partner and collaborate effectively with integrated marketing communication, creative, digital, sales, commercial and personal insurance teams to cohesively develop, deliver and measure agreed plans and programs.
- Work closely with marketing operations to ensure the consistent application of operational processes. Recommend and support ongoing improvements.
Integrated Marketing Communication Plan Development:
Working with the Manager, Broker Marketing and Experience:
- Draft and recommend annual, quarterly, and/or account-based broker marketing plans (b2b with select b2b2c/b2c) to deliver against stated objectives and strategies.
- Partner with sales and business stakeholders to identify and action growth opportunities through agreed plans.
- Collaborate with internal teams (and external agencies) to identify relevant, actionable emerging trends, audience behaviors, preferences, and insights.
- Support the development and implementation of consistent reporting and tracking against clear and measurable objectives for broker marketing and experience, aligned with Definity’s broader business goals.
- Support the socialization of broker marketing communication findings and insights in partnership with the manager and broader team.
- Collaborate with key marketing communication and business stakeholders to review and align on progress and areas of improvement as well as potential action plans.
Broker Marketing Communication & Event Activation:
- Working with the Manager, Broker Marketing and Experience, in collaboration with internal cross-functional teams and external partners, lead and coordinate the implementation, evolution and reporting on integrated broker marketing communication plans for a select insurance portfolio. Plans may include such things as integrated marketing communication launches, email programs, digital campaigns, incentive and affinity programs, sponsorships, broker events, account-based marketing and more.
- Recommend, track and report on broker marketing budgets for the select portfolio.
What do you bring to the role?
- University degree in Marketing, Business or Communications.
- 3-5 years progressive experience in the marketing field, with experience across multiple disciplines and channels of marketing. Experience in insurance and/or account-based marketing and/or events preferred but not required.
- Demonstrated ability to lead and coordinate cross-functional project teams to deliver intended results with excellence.
- Strong people skills, with demonstrated ability to build relationships and collaborate effectively across cross-functional and multi-disciplinary teams.
- Effective communication and presentation skills.
- Demonstrated orientation towards positive mindset, problem solving, detail orientation, ownership, collaboration, and flexibility.
- Demonstrated brand and business acumen.
- Experience in applying market research, data analysis and consumer insights to drive informed decisions.
- Related experience in mining for actionable insights, tracking and reporting.
- Demonstrated ability to positively navigate change in a dynamic and complex operating environment.
- Strong project management skills, capable of managing multiple projects simultaneously using internal and agency resources.
- Demonstrated problem-solving abilities and a strong attention to detail.
Posting Range: $55,800 - $102,800
Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot — you deserve it.
It’s better here — but don’t take our word for it. Definity was named by Great Place to Work ® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com .
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
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