About Us:

At the York Entrepreneurship Development Institute (YEDI), we empower entrepreneurs and innovators to turn their ideas into successful ventures. We provide top-tier education, mentorship, and resources to help aspiring business leaders thrive in today's competitive landscape. Join us in our mission to foster entrepreneurship and make a meaningful impact on the world.

Position Overview:

We are seeking a dynamic and creative Part-Time Social Media Marketing Specialist to join our team. As our Social Media Marketing Specialist, you will play a pivotal role in enhancing YEDI's online presence, engaging with our community, and driving our mission forward. This position offers a unique opportunity to be part of an innovative and entrepreneurial environment while contributing to the growth of YEDI.

Key Responsibilities:

- Develop and execute social media marketing strategies across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.

- Create compelling, on-brand content, including text, image, and video posts, that resonates with our target audience.

- Manage and maintain the content calendar, ensuring consistent and timely posting.

- Monitor social media channels for trends, engagement, and opportunities for improvement.

- Engage with our online community, respond to comments, and foster meaningful interactions.

- Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives.

- Analyze and report on the performance of social media campaigns, using data to inform future strategies.

- Stay up-to-date with industry trends and best practices to ensure YEDI's social media presence remains cutting-edge.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).

- Proven experience in social media marketing, including content creation and campaign management.

- Familiarity with social media management tools and analytics platforms.

- Strong written and verbal communication skills.

- Creative thinker with the ability to generate engaging and shareable content.

- A passion for entrepreneurship and innovation.

- Excellent organizational and time-management skills.

- Ability to work independently and as part of a collaborative team.

- Proficiency in graphic design and video editing tools is a plus.

How to Apply:

If you're ready to make a meaningful impact in the world of entrepreneurship and marketing, we want to hear from you! Please submit your resume, a cover letter outlining your relevant experience, and a portfolio of your social media work (if available) to mkonikov@yedi.ca.

Join YEDI in our mission to empower the next generation of entrepreneurs and make a difference in the world. Be part of a dynamic team where your creativity and expertise will drive success in the exciting field of entrepreneurship development.

York Entrepreneurship Development Institute (YEDI)

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Social Media Marketing Specialist