Wurth Canada is a high-performance organization that is built on humanistic values-achievement, trust, respect, integrity, accountability, and affiliation. We promote a strong culture that possesses authenticity and encourages crucial conversations and boldness. If you are looking for the opportunity to make a real impact, be part of a growing organization and grow personally and professionally, you have a future at Wurth!

If you want to make a difference and energize your career, Wurth Canada has a great opportunity for you. We are looking for a Bilingual Digital Content Writer with prior experience in content writing for digital platforms.

Our employees enjoy:

A culture of empowerment and trust that puts a focus on professional development and coaching from a supportive management team.
A Monday to Friday opportunity that values work/life balance integration, providing flexibility within the day-to-day role.
Strong compensation (salary and bonus)
Group Benefits Program (Health, dental, life, EAP, etc.) and Pension Plan
3 weeks paid vacation and 5 paid sick days. Company-wide vacation time at end of the year.
A solid onboarding plan with a 6-month mentoring program for new employees
A corporate recognition platform that promotes appreciation and collaboration providing both intrinsic recognition and monetary rewards.
An open-door environment that promotes close collaboration within all levels of the organization
Continued professional development within a privately owned global company that offers both stability and growth opportunities.
Work From Home hybrid option, yet an office that offers an onsite gym, unlimited coffee/tea, and an outdoor patio in the summer.

Reporting to the Sr. Manager Digital Marketing, you will be responsible for:

Write high-quality, engaging, and original content for email, paid media, social media, blogs, and webpages.
Ensure a consistent brand voice across all digital channels.
Write compelling content to enhance customer engagement and drive online traffic.
Edit and proofread content to ensure clarity, grammar, style, and consistency with brand guidelines.
Conduct in-depth research on industry trends, competitor content, and relevant topics to create informed and insightful content.
Coordinate the creation and manage digital content calendar for all stakeholders (digital team, communications, division, product, etc.) to ensure timely delivery of content across platforms.
Monitor content performance and engagement metrics to identify areas for improvement and suggest updates or changes.
Be the subject matter expert for other stakeholders on digital content writing best practices and strategies.
Collaborate with the digital and marketing team to develop content strategies that align with business goals and target audience preferences.
Support the communications lead with organic social media and eShop blog management.

What YOU will bring to this role:

Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
Minimum 5+ years in digital content writing roles focusing primarily on email, social media or paid media channels.
Experience working in a multi-channel, B2B environment with industry knowledge is a bonus
Excellent writing, proofreading, and editing skills
Relentlessly challenges the status quo to ensure new ideas are explored that will improve the online customer experience
knowledge of SEO best practices and trends is preferred.
Working knowledge of online key performance indicators such as bounce rates, open rate, click rate, social engagement metrics, and more.
Proven ability to lead and navigate change in an unstructured environment
Self-starter who can perform in a fast-paced and dynamic environment.
Strong cross-functional collaborator who can create authentic relationships with colleagues.
Good communication skills with the ability to work effectively with all levels of an organization, both internally and externally.
Keen self-awareness and alignment with a workplace culture that is built on humanistic values and continuous improvement.
Adept and interested in understanding business needs and working to achieve the company’s vision and goals.
Intermediate level of proficiency with MS Office (Word, Excel and PowerPoint).
Bilingual French/English (verbal and written) is an asset
Proficient in social listening tools (i.e Facebook Insights, Hootsuite etc.) is an asset
Drive and energy as well as the ability to manage conflicting priorities and working time.

Our parent company, the Würth Group is a family-owned globally operating sales organization with over 87,000 employees in 80 countries. Our Wurth sales team caters to clients from a range of different industries such as Automotive- dealerships, garages, and body shops, Cargo – heavy-duty equipment (farming/agriculture, trucking, construction leasing) municipalities, Metal – fabrication, welding, HVAC/plumbing, manufacturing, etc., Construction – General Contractors, and On-Site).

Würth Canada is an equal employer and encourages/promotes a diverse workforce. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, family status, national origin, or disability status. Please contact a member of the HR team if accommodation is required during any point of the recruitment process.

We encourage you to apply even if you do not meet all requirements. Wurth Canada is looking for individuals that are driven to grow themselves and we provide the necessary training to be successful within the industry. We value career development and growth. However, a strong cultural fit is necessary!

Wurth Canada Limited

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Bilingual Digital Content Writer