Job Reference

CAD2501

Location

Canada Office

Status

Full Time

Job Type

Permanent

Social Media Coordinator Canada - JD.docx

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About the job
Social Media Coordinator
Type of contract: Permanent
Location: Canada - This is a hybrid virtual working position in the Greater Toronto Area, and the incumbent will be required to be in the Toronto office for staff meetings at least twice a year. They may also be required to attend in-person events in Toronto as needed. Some international travel may also be required.
Salary: the salary range at $49,000 to $58,000 per annum based on an assessment of skills and experience at interview stage
Closing date: January 20, 2025
1st Stage Interviews: Week commencing January 20, 2025

As our Social Media Coordinator, you will report to the Communications Manager, assisting in executing the organization’s digital marketing and communications plans for World Animal Protection in Canada. Your role will focus on creating on-brand, inspiring social media content for various platforms, building and maintaining engaged and enthusiastic online communities, and supporting strategies for increased conversions on social media advocacy and fundraising campaigns.

Who are we?
World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering. We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.
Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wildlife. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis, and the devastation of natural habitats.

What will you be doing?

CONTENT CREATION
? Support and help execute World Animal Protection Canada’s social media and digital strategies
? Develop fresh, trending, educational and on-brand content for our social media channels (including but not limited to graphics, videos and compelling copy) in collaboration with the Communications Manager and subject matter experts
? Maintain an organized shared content library in coordination with the Communications Manager
? Leveraging past data and emerging content/platform trends, consistently develop and execute reiterative content testing plans and regularly share results with the wider team
? Proactively recommend improvements to social media management processes, including content planning, content creation, content testing and community management processes
? Actively participate in advocacy and fundraising campaign activities by developing creative content, interacting with audiences and supporting strategies to engage users to take meaningful actions and change their behaviours for animals
? Help maintain the paid social media ad program, assisting the Communications Manager as required
? Monitor, analyze and provide reports on the performance of World Animal Protection Canada’s social media assets, including for Canadian board reporting, in collaboration with the Communications Manager
? On occasion, gather photo and video content from in-person events and campaign mobilization actions that can be used to promote campaign efforts on social media channels

COMMUNITY MANAGEMENT
? Maintain and grow engaged, passionate social media communities by supporting and executing social media community management strategies, including a proactive approach, to help build a community base that is ready to take action for animals
? Ensure community management activities are consistent with brand guidelines and maintain and enhance the reputation and positioning of World Animal Protection in Canada
? Interact with external stakeholders including brand ambassadors, influencer partners, government representatives, companies, journalists and media professionals to build and maintain strong professional relationships
? Support the Communications Manager in maintaining a current FAQ library of key messages and position statements with other departments to support community management and brand reputation

COLLABORATION AND GROWTH
? Work cooperatively with external organizations, teams within World Animal Protection Canada and in the wider animal welfare movement to pursue campaign objectives and wider organizational goals, including those relating to brand, communications, fundraising and resource management
? Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement
? Help secure resources (income) and reach (people and partnerships) by actively contributing to our supporter relationships, fundraising, communications, and donor reporting
? Actively participate and support the organization to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance
? Contribute to a learning culture and create a positive working environment for staff
? Value diverse backgrounds, cultures and identities to help create an environment where everyone feels valued and empowered
? The role holder will from time to time be required to undertake any other duties that are within the scope of this role
? Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public

Who are we looking for?
Someone who meets the following criteria:

Experience in developing branded digital and social media content for platforms including but not limited to Facebook, Instagram, LinkedIn, X, Threads and TikTok
Demonstrated ability to create compelling social media content, including excellent copy, that converts users on objectives related to campaign and organisational growth actions like petitions and acquisition of email leads
Demonstrated ability to build and maintain engaged social media audiences
Knowledge and experience with social media strategy, digital content creation and community management
Experience with content creation applications including Adobe Creative Cloud and Canva
Experience reading and analyzing social media reports
An understanding of the digital marketing funnel, and the role of social media within larger digital marketing strategies and for achieving business objectives
Strong organizational and project management skills
Strong copywriting skills with excellent attention to detail
Organized and able to produce accurate monitoring and reporting

To achieve our aim of making World Animal Protection a Diverse and Inclusive employer, we particularly welcome applications from individuals of traditionally under-represented communities and backgrounds. We strongly encourage all applicants to share with us any access needs throughout the application process.

At World Animal Protection we recruit with our values & behaviours in mind. Please bear this in mind through your application journey.
These are:
Global: We make decisions & act with a global mindset
Diverse and Inclusive: We actively encourage and promote diversity, ensure all voices are heard and included and are committed to equal opportunities for all
Collaborative: We work together and co-create to achieve lasting change
Agile: We make change happen in a fast-moving world
Growing People: We continually learn and develop
Accountable: We are role models. We take responsibility for our actions and encourage others
to do the same
Courageous: We push boundaries, take risks and set ambitious targets

World Animal Protection

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