Job Purpose
In collaboration with the Chief Marketing Officer and the Global Associate Director of Digital Performance, you will be instrumental in driving the growth of our Web inbound lead generation campaigns. Your primary objective is to exceed sales targets and position our client as the leading B2B HR SaaS provider across Canada. This will be achieved by managing a combination of paid and organic digital channels that generate high-intent, qualified leads for our expanding sales team. This role is critical to the ongoing growth of the business.

*This is a base + bonus structure compensation model*

You will be working full-time in our brand new office in Downtown Toronto just off of King station!

Job Overview
We are seeking a growth-focused leader with technical expertise in managing a diverse range of paid and unpaid media channels, including paid search (Google, Bing), paid social, display advertising, email, and more. You possess hands-on experience with ad platforms such as Google Ads and Meta and have a data-driven mindset that allows you to quickly adapt to changes in prospect behavior, market trends, and platform performance. Your ability to leverage data to derive actionable insights will help you meet and exceed monthly, quarterly, and annual targets for qualified leads, wins, and revenue.

You will be responsible for defining growth objectives, testing innovative strategies, and optimizing the lead generation funnel to meet business goals. With a deep understanding of the Canadian market, you will collaborate with SEO, CRO, and development teams to optimize landing page conversions and drive organic lead growth. You will own the strategy and roadmap for Canada's web initiatives.

This is an exciting opportunity for a passionate individual who thrives in a fast-paced, sales-driven environment with ambitious growth goals. You will manage a local team in Toronto, including an SEO content writer, copywriter, PPC specialist, and events manager. Working closely with the central marketing function, you will oversee the performance of key campaigns, including product launches, webinars, events, and local growth-focused initiatives.

You will collaborate closely with the Sales Director and CEO to ensure KPIs are met across cross-functional teams. As the leader of the full funnel, you will provide regular insights to guide the sales and marketing teams toward achieving their objectives.

This role is critical to achieving our goal of doubling the business size year-over-year over the next three years.

Reports to:
Chief Marketing Officer
Dotted line to the Global Associate Director of Digital Performance

How You'll Be Rewarded:

Industry-leading career path with bi-annual salary reviews
Modern office and top-tier facilities in the heart of downtown Toronto
Comprehensive benefits and pension scheme
Access to a cutting-edge tech stack and tools to support your role
Investment in your professional development and ongoing learning
Regular performance reviews with support from your manager and colleagues
Stability and security from profitable financial performance in private ownership

Skills:

Expertise in Paid Media platforms (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads)
Ability to propose and implement long-term strategies, including testing plans for account growth
Analytical approach to traffic generation, acquisition, optimization, and conversion
Experience conducting A/B testing and large-scale PPC optimizations
Open to challenges and willing to challenge the status quo
Creative mindset driven by data for decision-making
Proficiency in Salesforce CRM, PowerBI, Locker Studio, GA4

Duties and Responsibilities:

Lead paid media strategy, ensuring adherence to best practices
Define, measure, and evaluate key performance indicators (KPIs) for paid media
Manage the planning, creation, and reporting of multiple paid media accounts across paid search and social channels
Drive continuous ad account optimization through A/B testing
Collaborate with other channel managers for a cohesive and integrated approach
Work with cross-functional teams in SEO, CRM, UX, and CRO to ensure alignment
Deliver regular reports on campaign performance, with context and forecasts
Oversee content requirements for landing pages, ad creatives, and paid advertisements
Manage the Canada paid media budget, setting monthly channel allocations and targets
Execute bidding strategies to optimize media account efficiency and improve lead growth while reducing marketing costs

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INDCAN

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