Please apply on Isarta.com
https://isarta.com/jobs/?utm_source=IND&job=104945

You're a social media expert who knows how to best position multiple brands and tell their stories across various content types and channels. Performance-minded and proactive, you have an impressive track record of elevating brands - ideally within the CPG/retail, financial services, hospitality or technology sectors - with intentional, data-driven action. You're eager to join a purpose-driven organization where your work will make a difference in people's lives across BC.

We're pleased to partner with our client, the largest charitable healthcare funder in BC, in their search for a Social Media Specialist. The right person for the role has proven success at managing multiple brands, personas and channels and is confident and comfortable creating content and managing CEO or C-level channels.

About the workplace

This is a full-time hybrid role that requires working 3 days a week from the Vancouver, BC office, once the initial three-month in-office training period is complete.

Please note our client has a mandatory vaccination policy requiring that all staff working in any physical workplaces must be fully vaccinated against COVID-19. Considerations and reasonable accommodation can be taken upon request and will be discussed on a case-by-case basis.

About the role

Develop the organization's social media strategy for annual planning and campaign activations across multiple channels.
Manage content planning and calendars to ensure key campaigns, announcements, awareness days, top-performing long-form and top-of-funnel content needs are balanced and optimized.
Create social media personas by channel and tailor messaging and content format to drive engagement.
Evaluate, optimize and improve social media strategy and tactics, including increasing brand awareness, impressions and followers.
Present performance results to key internal and external stakeholders.
Leverage influencers and user-generated content to deepen connections and stimulate engagement.
Collaborate with designers on graphics, developing and testing engagement with social graphics for key audiences.
Liaise with various external stakeholders to share stories in various formats.
Collaborate with internal fundraising team to develop campaign strategy based on goals.

The salary range for the role is $57,500 - $76,000 along with a generous compensation package that includes extended health benefits, pension plan and more.

About you

4+ years' experience in a social media role or an equivalent combination of training and experience.
Education in communications, marketing, journalism or a related field.
Proven experience in driving results and managing multiple social media campaigns on various platforms.
Strong knowledge of digital content planning and execution for a wide variety of channels (e.g., Instagram, Facebook, LinkedIn, YouTube, X, etc.), including the use of content scheduling platforms and social listening tools.
Successful track record of content planning and growth strategies, tracking analytics, interpreting results and optimizing performance to achieve KPIs.
Experience in the creation and editing of photo's, video and reels and providing direction and oversight to internal and external creative teams.
Experience in community cultivation and management, handling online comments and conversations.
Knowledge of graphic design, photography, videography and creative development process, able to work efficiently with graphic designers, writers, photographers and videographers.
Able to turn long-form content and announcements into bite-sized captions that engage followers across platforms.
Experience using project management tools to communicate and coordinate with cross-functional teams.

About Smart, Savvy

Associates

Smart, Savvy

Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.

Please apply on Isarta.com
https://isarta.com/jobs/?utm_source=IND&job=104945

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Social Media Specialist