We are seeking a detail-oriented and proactive Digital Marketing Associate to join our team. This part-time role is perfect for a student in their third or fourth year of bachelor's studies, particularly in marketing, business, or a related field. We are not looking for a seasoned professional. The ideal candidate will have advanced Excel skills and a passion for digital marketing. This position offers a unique opportunity for growth, with the potential to evolve into a full-time Google Ads Manager role, as we aim to share our extensive knowledge and expertise with the right individual.

Key Responsibilities:

Data Analysis and Reporting:

Download, organize, and analyze large volumes of data from various sources, including Google Ads and other platforms.
Create and maintain Excel sheets to track and analyze performance metrics.
Utilize Excel functions such as VLOOKUP, PivotTables, and other data analysis tools to find insights and solutions.

Google Ads Management:
Assist in managing and optimizing Google Ads accounts by updating ad copy, headlines, and keywords.
Download and interpret reports from Google Ads to support decision-making.
Help in restructuring and organizing accounts to improve campaign performance.

Franchisee Communication:
Serve as a point of contact for franchisees, ensuring clear communication regarding necessary documents, updates, and deadlines.
Maintain an organized calendar to track submissions, deadlines, and other key dates.
Ensure all documents are up-to-date and accurately filed.

Google Ads Support Interaction:
Handle communication with Google Ads support for various tasks, such as business verification, credit card updates, and other account-related issues.
Ensure timely and accurate resolution of support tickets.

Qualifications:

Proficiency in Microsoft Excel: Must be skilled in using advanced Excel functions like VLOOKUP, PivotTables, and data analysis tools.
Strong Communication Skills: Ability to clearly communicate with franchisees and Google Ads support, both in written and verbal formats.
Organized and Detail-Oriented: Excellent organizational skills with a keen eye for detail to manage reports, documents, and calendars effectively.
Availability: Must be able to commit to 20 hours per week on a part-time basis.

Nice to Have:

Experience with Digital Marketing: Prior experience in digital marketing is a plus.
Experience with Service-Based Businesses: Familiarity with service-based business operations.
Experience with Digital Advertising: Specifically, experience with Google Ads or Data Analysis will be highly valued.
Student-Friendly Opportunity: This role is a great fit for students currently pursuing a degree in marketing, business, or a related field, offering valuable hands-on experience in digital marketing.

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Digital Marketing/Data Analysis Associate (Part-Time)