Who We Are:

Critical Environment Technologies (“CET”) is a world leader in air quality and environmental safety. CET’s best-in-class family of gas detection and indoor air quality systems is relied upon by global brands like Whole Foods, Porsche, Ford, GM, BMW, Amazon, FedEx, and the Four Seasons. Available in all states, provinces, and more than 20 countries globally, our systems are installed in diverse environments—from parkades to arenas, wineries, and schools—ensuring safety and compliance in commercial HVAC, municipal, industrial, and institutional applications worldwide.

Role Description:

We are seeking a Marketing Manager to join our leadership team and spearhead CET’s marketing efforts, driving growth and enhancing brand visibility across North America and internationally. You will get the chance to craft and implement an integrated marketing strategy that includes aspects of content, digital, product, event and field-based marketing. You will have with one direct report, a suite of best-in-class contractors, and the full support of our exceptional team of 40 full-time staff.

Core Responsibilities:

Marketing Strategy: Develop and execute a comprehensive marketing plan aligned with CET’s business objectives, focusing on brand awareness and education.
Website Launch and Management: Lead the launch of a new website and ensure its optimization for usability, aesthetics, and SEO/SEM performance.
Content Development: Create high-quality marketing materials, including sales collateral, product brochures, case studies, and digital content to support sales and educate customers.
Territory and Dealer Marketing: Develop and execute targeted campaigns and initiatives to support territory growth and dealer success, ensuring consistent messaging and alignment with regional needs.
Events and Conferences: Plan, coordinate, and execute industry events, trade shows, and customer-facing conferences to build relationships and brand awareness.
Brand Aesthetics: Maintain and enhance CET’s visual and verbal brand identity across all platforms and materials, ensuring consistent and compelling representation.
Market Analysis: Stay ahead of industry trends by analyzing competitor activities, customer needs, and market opportunities.
Collaboration: Work cross-functionally with sales, product development, and leadership teams to align marketing efforts with overall company goals.
Execution and Productivity: Manage multiple projects with a hands-on approach, ensuring timely delivery and high-impact results.

Key Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years in a marketing leadership role, preferably in a B2B environment.
Advanced proficiency with HubSpot and other digital marketing tools.
Deep network of specialized marketing contractors.
Exceptional communication skills, both written and verbal, with a talent for crafting clear and compelling content.
Excellent design sense and attention to aesthetic detail.
Demonstrated ability to thrive in a fast-paced, results-driven environment with strong organizational skills.
High-energy, proactive, and a strong executor who gets things done.

What We Offer:

A full-time position in a stable, successful, and rapidly growing company.
Competitive salary, profit sharing, and bonus plan.
Comprehensive benefits package.
The opportunity to lead and shape the marketing vision for a global leader in gas detection technology.
A collaborative company culture that values innovation, productivity, and impact.

Critical Environment Technologies Canada Inc.

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